Marketing automation refers to software technologies designed for marketing departments to more successfully market on online channels (like email, social media, websites, etc.) and automate monotonous marketing activities.
CRM (customer relationship management) is an enterprise software designed to help businesses manage customer/prospect data and interaction, update/retrieve vital business information, automate marketing, sales and customer support and manage employees, vendors/partners relationships.
While CRMs and marketing automation have too much to offer individually, integrating both the solutions can give your company a boosted set of tools that can give marketing and sales teams, an extreme competitive advantage. Markable Solutions offers optimized dynamic automation solutions to:
- Help you manage your content marketing and inbound lead generation strategies
- Streamline and automate scoring and nurturing campaigns
- Optimize lead lifecycle management
- Efficiently manage customer/prospect database
CRM Is a Necessity, but Why Marketing Automation?
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” – Bill Gates
A CRM (Customer Relationship Management) solution is the answer for most companies that are considering to centralize their marketing and sales operations while providing quality customer service. Modern CRMs today go beyond simple contact management by recording, tracking, and reporting on all your prospects, client, and vendor activities, sales stages (funnel management) and transactions (invoices). CRM is indeed a necessity these days.
But, if you think marketing automation solution is a luxury then here are some intense statistics to ruminate why marketing automation is getting harder to be overlook.
- By 2020, customers will manage 85% of their relationships without talking to a human. (Gartner Research) – Without automation this is not possible.
- 61% of B2B marketers send all generated marketing leads directly to sales; however, only 27% of those leads are qualified. (Marketing Sherpa)
- Nurtured leads yield, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)
- 77% of CMOs at top companies indicate that their most convincing reason for implementing marketing automation is to increase revenue. (Gleanster)
Marketing Automation Solution Services
Our Automation Solution:
Markable Solutions offers dynamic duo solution to manage your CRM and marketing automation software–Set-up, integration, lead nurturing campaign execution, funnel and database management.
- CRM Services
- Marketing Automation Services
Markable Solutions offers an extensive range of CRM services that helps our clients leverage on their CRM solution and achieving customer relationship management goals. We can help in best CRM solution selection, implementation, training, marketing and sales tools integration, leads and funnel management and most importantly CRM database management (Database Cleansing and Validation).We have experience in managing varied types of CRMs including Salesforce.com, Oracle CRM and Sugar CRM.
Markable Solutions assists you with your marketing automation strategy right from best solution selection, implementation, training, CRM integration, MA multi-channel campaign set-up and management, Lead management-scoring & nurturing, reporting and analytics. We have expertise in managing almost all major types of marketing automation solutions like Marketo, Pardot, Leadformix, etc.
Client: Leading technology-focused media company looking for database management and event marketing services.
Our role and deliverables: For this ongoing project, our primary objective is to manage huge databases on CRM for multiple events (executed every month). We also execute event recruitment/registration. We have been consequently managing the ever-growing database and keeping client’s CRM up-to-date.