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Blogging

Blogging

If blog posts are promoted properly through digital marketing means, it creates an altogether new channel for companies to network and engage with prospects and customers. Blogging is a big part of a company’s content marketing strategy and is instrumental in increasing search engine optimization. Markable Solutions creates and implements an effective blogging strategy in support of your corporate marketing goals.

Markable Solutions helps companies overcome blogging and content writing challenges:

  • No defined blogging strategy or objective
  • In-house writers put blogging on the back burner
  • Clicks but no conversions from visitors
  • Ineffective and inane content in blogs

Five Common Blogging Mistakes Most Marketers Make

“I think blogging is a muscle that most people wear out.” – Warren Ellis

Most marketers develop blog inertia because of the sheer amount of work involved in keeping blogs going. With proper guidance from a reputed digital marketing company, common blogging mistakes can be avoided. Listed here are some common blogging blunders many marketers commit:

  1. Writing without relevance – prospects should relate to what you write, corporate blogging is not about self-indulgence
  2. Inconsistency in publishing – too frequent or too few
  3. Blogging for SEO – keyword stuffing kills the whole essence of blogging
  4. Not using images – graphs/charts, infographics, even relevant images can make your blog more informative and interesting
  5. Comment moderation and reply – you just cannot ignore this any more

Blogging Is Not Optional

Corporate blogging is not an option any more. Blogs give the human-edge to your company brand. Prospects and customers can engage and relate to your business through informative blog posts. Here are some interesting marketing statistics that support blogging:

  • B2B marketers who use blogs receive 67% more leads than those who do not
  • Marketers who have prioritized blogging in their marketing strategy are 13 x more likely to enjoy positive ROI
  • Companies who blog receive 97% more links to their website

Our Blogging Process

Planning Blogging Strategy:

We integrate your blogging strategy with content and digital marketing strategies. Before we start, we decide on blogging objectives, target prospects, offers, call-to-action links, publishing frequency, preferred blogging platforms, etc.

Brainstorming Ideas and Title Selection:

We schedule quarterly meetings with your team to discuss ideas and titles for upcoming blogs, the editorial calendar is reviewed and updated

Blog Outlining:

Based on previous interviews with the client team, our writers prepare a brief outline of the blog for approval

Research and Content Writing:

Upon approval of the blog outline, our writers start the actual research and content writing, all content is original and relevant

Client Review and Approval:

Client reviews the blog content and the blog is pushed further to the final stage

Final Edits:

Final version is proofread and examined for grammatical errors

Blog Publishing and Promotion:

Finally the blog post is published on the scheduled date/time and promoted on multiple digital platforms