Our Search Engine Marketing Process:
SEO is a process and not a one-time project. We start the process with a detailed website and company brand analysis. The analysis results are presented to the client in a form of PDF report. The major part of the analysis process is keyword/phrase research which involves identifying key phrases that will be used in website optimization and digital marketing. We make sure that the keywords are highly searched with relatively low competition on varied search engines. Based on the findings of the analysis, the SEO goals are set. The goals – search success metrics are regularly monitored and reported throughout the project. Search engines gives a lot of importance to quality content. We make sure that the client website has original, relevant and optimized high-quality content. If necessary, we work with our content writers to create new content. Once the website content is updated, we work on Onpage and Off page optimization activities. Regular reporting is done to track key metrics used to set SEO goals.