How effective is Content Syndication
Online B2B content syndication offers you the opportunity to reach a larger audience. Some of the major benefits you will enjoy are:
- Good visibility to a broad and relevant audience with quality link back
- Syndication through tele-nurturing helps you generate high quality lead
- Content syndication using rich marketing/sales collateral helps in asserting the company brand
Things can go wrong too
When you syndicate your content, you are producing replica pages with duplicate content that crawlers will go through when a search query is made. Although bots do try to find the original content source, often pages of the websites to whom you have syndicated, will rank higher than your original page.
So, if you are unfamiliar with the mechanisms of rel=canonical and no-index tags, you will relegate your original content straight into oblivion.
In the worst possible circumstance search engines will identify your original page as duplicate content and ultimately will hide it completely from search results.
Safe Content Syndication Tips