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Success Stories

Success Stories

Markable Solutions Executes Custom B2B List Development and Market Research for a Silicon Valley High Tech Start-Up

Problem Facing Client:

What do you do when you are new company with no much history, your first product is successful, but is it safe to introduce a new product on the market? This was the dilemma facing a well-funded Silicon Valley startup.

The company was looking for the best approach to position their new product, but was not sure if the features it had developed would be compelling enough for today’s customers. Also, how best to price it? Much debate ensued after which they approached Markable Solutions for help with strategy.

The Markable Solutions:

Markable Solutions recommended a survey to poll experts using similar software for their opinions on the features and benefits our client was now able to offer with their latest version.

Markable Solutions, developed a database of target companies with the right contact titles in each. Our market research team then went on to put together the first draft of a questionnaire. The questionnaire is the most difficult part of a survey. It has to be well worded, focused on getting the answers you so desperately need, yet not so inquisitive that it makes the responder wary as they can easily stop the survey midway or not start it at all.

Well, our market research team developed a set of well formulated questions suited to eliciting the responses required by the company. The questions covered opinions on product features, benefits, expectations, comparisons with similar products on the market, and most importantly, on price expectations.

After a few reiterations and discussions between the client and our team, the questionnaire was developed and tested and the survey was done using the database we had already developed. Results poured in, but alas they fell short of the required number needed to draw any there were not enough responses for us to develop any assumptions. Markable Solutions’ team of tele-callers were put on the job to call the non-responders and get enough surveys done so that some meaningful conclusions could be made. The tele-calling team did get enough survey responses and the project was completed.

Results:

The data was analyzed, sliced and diced and presented to the client. Our happy client was able to study the data and decide on how to introduce their product on the market, what features to delete, what to add, how to position each feature and what benefits to highlight in their marketing campaigns and collateral.

They were clear on their how their messaging would resonate with industry. Most importantly, they figured out their pricing strategy.

Markable Solutions was rewarded with a job well done!

Contact us to learn more about our marketing solutions and how we can reinforce your global marketing strategy.

 

Markable Solutions Asserts Digital Presence for a Large Multinational on New Product Launch through Content Marketing Strategy

Problem Facing Client:

A large multinational client had newly launched a product. Content had historically been created in-house, but with an internal resource crunch and a budget crisis, they were at their wits end. The market demanded new content daily to support its product introduction, competitors were gaining a digital advantage yet internally, the company did not see an end to its predicament. Despite the resource and financial problems, the company had to produce content, they knew they had to move forward.

The Markable Solutions:

They approached Markable Solutions for developing a content strategy. In this digital age, in order to make an impact, a company has to produce a continuous stream of relevant content to feed the SEO machine. After evaluating the product and the reviewing the existing content, our team of experts realized that the company had a long way to go in terms of meeting the content required to satisfy its SEO team. Markable Solutions proposed a series of blogs, articles, white papers and the formation of online discussion groups, LinkedIn and fan clubs.

The client’s internal marketing team and their content team offered complete visibility into their process and their SEO needs. Taking that into account, after several iterations to perfect the process, and with frequent input from the client’s technology and marketing teams, Markable Solutions generated a report listing in detail the content, delivery dates and the team responsible for creating the required content.

After the client’s buy-in, Markable Solutions’ team of experts spent time becoming familiar with the product and started the process of producing and delivering the required content. The client’s SEO team with help from marketing rapidly deployed the newly generated content on their website and created an awesome online buzz.

We followed this content creation phase with a syndication phase where thousands of prospects were contacted for downloading the content we had created for the client.

Results:

The awareness that followed created the impact that the company desperately needed for the product launch. Interest in the company’s product increased, more sales inquires poured in and the client was happy that the increased online activity resulted in more visibility for the company and its other products as well.

Markable Solutions was rewarded with more work and the client continues to be a valued customer!

Contact us to learn more about our marketing solutions and how we can reinforce your global marketing strategy.

 

Markable Solutions Delivers Database Management and Event Marketing Services to a Leading Technology-Focused Media Company

Problem Facing Client:

The client is a large media company that runs several online magazines with a large readership. They have large communities of committed readers who are routinely invited to events organized by the media company. The client’s challenge is to manage a huge database and to ensure that a person is invited for events relevant to them. The database was so outdated and old that it was difficult to figure out who had been invited to what event and who had attended what event.

The client’s business had grown so much that they could no longer handle the difficult job of recruiting participants for their multiple events. It was time for them to look into outsourcing that effort.

The Markable Solutions:

Since Markable Solutions has excellent experience with database development validation, our team was called in to evaluate the client’s database and to scrub the information. Our team analyzed each contact for the accuracy of their contact information. Everything that was incorrect was appended and missing information was updated. The project was so large, that by the time we were done, it was time to start updating the information again. Because the company produces several events a month, there is continuous data pouring in and all of it has to be first checked for accuracy and only then entered into the database.

It became quickly clear that this would have to be a continuous process as the client was very keen to use a clean and accurate database for it marketing campaigns. Markable Solutions was up to the challenge and now the clients data is continuously cleaned and updated.

Since Markable Solutions is known for its excellent and results oriented tele-callers, it was natural for the client to select us as their event recruitment vendor. This way we update the database, generate new contacts as required by the event, do the tele-calling to promote and enrol participants for the event and are responsible for later updating the database with the new contacts acquired during the event.

Despite the immensity of the project, we have had excellent results in successfully managing the client’s ever-growing database and engaging with thousands of participants who routinely attend the their events.

Results:

The client trusts Markable Solutions to deliver participants at their events. They are able to concentrate on more strategic matters knowing that Markable Solutions will augment and maintain their huge database as well as be responsible for recruitment at events.  They are able to rest assured that we will continue to work as partners with them in this endeavour.

Contact us to learn more about our marketing solutions and how we can reinforce your global marketing strategy.

 

Markable Solutions Re-positions Brand for a Technology-Focused Venture Capital Firm Using Social Media Marketing.

Problem Facing Client:

A premier venture capital firm wanted to raise awareness about its company and brand their pioneer investor. It was difficult for them to do so internally as the company’s focus was mostly on investing and there was no marketing department to handle this need. Having tried several seasoned marketing firms and being disillusioned, they approached Markable Solutions.

The Markable Solutions:

The process of branding is tedious one. Results take six month or more to be realized and therefore one can spend months working on ideas that yield nothing positive. It was important to do something innovative that would create an online buzz. We began with studying the VC firm’s goals and working with their team, we developed a plan that would use digital tools to promote the company and the investor. The VC firm’s target were early stage technology startups and young entrepreneurs. Once our plan of action was approved by the firm, we started on the promotional campaign using social media and other means.

Our strategy that paid off extremely well was to spend six months working diligently on a social campaign, primarily using Twitter and LinkedIn. Content creation is an important part of digital marketing and we developed a lot of marketing pieces that we used extensively on their own website as well as on popular discussion groups and sites. Blogs were our mainstay during this phase and we re-purposed many articles and marketing materials to generate blogs which were strategically placed through the net.

Results:

Despite the niche target audience, we succeeded in generating thousands of Twitter and LinkedIn followers for the investor and re-asserting brand value for the VC firm.  The client was very happy with the process and the results they realized. The Markable Solutions methodology was successfully validated.

Contact us to learn more about our marketing solutions and how we can reinforce your global marketing strategy.