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Marketing Automation Bids Bid Management Farewell

Marketing Automation Bids Bid Management Farewell

"Marketing Automation" had not quite reached dictionaries 10 years ago. It's possible bid management did. For a long time, online marketing strategies revolved around the idea of the sales funnel, or the typical path that people take when moving from prospects to paying customers. As long as you understood how the funnel worked and the [...]