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A lead generation process involves the varied methods of engaging with and getting noticed by potential customers. But digital marketing has changed the game of creating truly effective lead generation. What worked 10 years ago might have little relevance now. Contemporary enterprises employ technological advancements that have evolved traditional marketing to novel  targeted integrated marketing, using real-time business solutions, such as CRM and, Marketing Automation. Yet, there is no one solution for addressing pain points such as reduced revenues, dirty database management, diminishing campaign results and poor quality leads. However, this new white paper published by Markable Solutions delineates high impact lead generation techniques to develop qualified marketing leads.The whitepaper, “A Guide to Effective Lead Generation.” provides insights into how to:

  • Build effective lead generation strategies
  • Define qualified leads
  • Deploy proven list-to-lead techniques

“It is no secret that CMOs need a concrete lead generation strategy to justify their marketing budgets,” said Markable Solutions President and CEO, Reshma Nigam. “Managing, procuring or developing targeted prospect lists for lead gen campaigns that assert marketing ROI is both challenging and time-consuming. That’s where list-to-lead techniques can help. This white paper covers “list-to-lead” strategies and provides marketers with the techniques required to drive foreseeable revenue.”

Download a complimentary copy of the white paper, “A Guide to Effective Lead Generation.

About Markable Solutions

Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end funnel management services to clients worldwide. They specialize in executing multi-channel marketing campaigns by leveraging digital and telecalling skills to boost lead flow and increase revenue. Markable Solutions has expertise in marketing services ranging from prospect list development, lead generation, digital marketing, strategic marketing and automation services. They also offer high in-demand services such as content syndication, infographics design, animation and website development services.

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