28th May 2020 – Markable Solutions, a leading B2B marketing services provider, now complies with the EU-U.S. Privacy Shield Framework as set forth by the US Department of Commerce concerning the use, collection, and retention of personal information when customers use the company’s services in the European Union or member countries as well as Switzerland, as described in the company’s Privacy Shield certification in order to ensure that privacy protection is seamlessly negotiated into every aspect of its business operations.
With the approved Privacy Shield certification, the Silicon Valley B2B marketing company adheres to the Privacy Shield Privacy Principles of notice, choice, accountability for onward transfer, data integrity, security, and purpose limitation, recourse, access, enforcement, and liability. This means that when Markable Solutions collects personal information directly from individuals in the EU, it will notify them about the purposes for which it collects and utilizes personal information about them, the types of non-agent third parties to which the company discloses that information, as well as the choices and means if any, that the company offers individuals for limiting the use and disclosure of their personal information.
Furthermore, Markable Solutions is committed to the concept of “Privacy as a fundamental right of a citizen of a democratic society” across the globe and in good faith shall implement all the Privacy principles mandated under GDPR where it is applicable.
Designed by the U.S. Department of Commerce, the Swiss Administration, and the European Commission, the Privacy Shield certification program provides for compliance with data protection laws for the transfer of data from the EU and/or Switzerland to the United States.