List to Lead

Proving ROI is the biggest challenge facing today’s event marketing team. How to predict how many people will attend your events and what drives them is a constant debate in marketing circles. Pre-planning an event as almost as important as the event itself, how to set goals, many attendees to target, who to target, how to procure an accurate list? what should be the mix of decision-makers that you need vs others who come to events to learn or to enjoy some time off? Markable Solutions helps you with these dilemmas.

Account-Based Marketing (ABM) is a B2B strategy that engages both sales and marketing efforts on a definite set of target accounts within a market and employs personalized campaigns designed to resonate with each account. With ABM, marketers can create a strategic set of activities that make them rise above the rest and capture their target accounts easily.

Companies looking to supplement their in-house B2B lead Services efforts have several options available to them, Buying B2B prospect lists from vendors, to outsourcing the tele-calling effort for qualify marketing leads and setting-up appointments. But all these B2B Services can’t work until your email lists and telemarketing activities are incorporated into your lead nurturing and management strategy.

No time for lead scoring and nurturing? Lead management is a natural struggle between Marketing and Sales. Sales feels there are never enough leads while Marketing feels that Sales neglects the marketing qualified leads sent by Marketing.

Today every business from SMBs to large organizations is dealing with databases – cluttered with outdated, invalid or incomplete data. While executives have been regularly drifting between companies, jobs and titles these days, dirty data has become more than a nuisance. Without professional database validation, your situation won’t improve.

The foundation of any successful marketing campaign depends on the availability of a targeted list of contacts. Markable Solutions offers complete B2B prospect list development and database marketing services.