In these socially distant times, businesses are looking for new ways to connect to customers and potential leads. Most digital marketing strategies are as relevant as ever, but one, in particular, has stood the test of time – conducting great webinars.
Why Webinars Should Be a Part of Your Digital Marketing Strategy
Webinars offer an impactful way for organizations and entrepreneurs to connect with their audiences on a much more personal level. The Global Web Index Digital Device Stats Survey of more than 32 countries in the Western Hemisphere has revealed that most adults between 18-60 own a laptop, desktop, tablet, and other devices which are gateways to communication with them for promotion of your products and services. So, if webinars aren’t already a component of your digital marketing strategy, you’re losing out on the amazing opportunity to educate, inform, and promote your business. And if that isn’t enough, here are three great reasons why webinars should be a part of your digital marketing tactics:
1. Builds Your Reputation
Did you know that webinars and the quality of its content can literally make or break your business? The impact of taking ownership for what you might have to express about your business and its products or services will greatly elevate your reputation as a positive influencer within your field of expertise. In fact, webinars also help marketers increase their customer base, as every successful webinar will attract more and more prospective clients. This will definitely lead to more conversions and a broader spectrum of customers. What’s more, webinars have a snowball effect and will eventually get you noticed.
2. Facilitates High-Quality Content
In terms of delivering webinar content, you’re going to have to go one step further than you would actually go when it comes to content creation because of the real-time nature of webinars. When you’re executing a webinar, you’re not just educating your customers and prospects about your business; you’ll also be faced with tons of questions and queries that are asked on the spot. A webinar simply puts you in the limelight, which means that you’re going to provide the most compelling and captivating content that you could possibly deliver. Above all, high-quality content will reflect positively on your business.
3. Boost Confidence
The inability to win customer confidence during the pandemic has been the biggest challenge faced by businesses. Sales teams express their frustration over gaining customer confidence without being face-to-face. To overcome this, a webinar provides customers a familiar face that they can associate with your business, imparting a specific sense of trust. The fact that a real live person is talking to you in real-time seems to have a psychological effect on the way you might consider them and their intentions. Webinars are also helpful to those who want to involve an audience whom they cannot physically meet, and is the closest substitute for meeting in person. A video-based webinar will offer visual cues and body language gestures as an emotional indication that every business, whether digital or physical, needs a personal touch to achieve business success.
Webinars are a practical digital marketing tool and can offer your business an opportunity to have personal interactions with current and potential customers without expensive, time-consuming, and logistically impossible travel.
Presenting high-quality, content-rich webinars takes time and effort. That is why many businesses consider outsourcing this task to a third-party webinar recruitment provider. At Markable Solutions, we routinely provide webinar recruitment services to our clients – effectively with great results. So what are you waiting for? Talk to us now!