7Edge – CTO

White Paper, is considered one of the most efficient B2B lead generation tools and can have a very powerful influence on the ROI of your marketing strategy. Yet, many white papers fail to perform to expectations. They often turn into an email list development exercise where contact information is gathered from prospects, but prospects retain very little from the interaction and more often than not have no remembrance of the white paper on follow up sales calls.

White Papers leads can be easily combined with other lead gen services that we offer to brand your company, create awareness and fill your pipeline.

Markable Solutions takes pride in offering our most popular and niche service: White Paper syndication. We help clients circulate their white papers through paid web syndication, online marketing and tele-nurture activities.

A WHITE PAPER STRATEGY HELPS TO:

	Educate and engage prospects
	Convert inquiry into sales
	Build brands
	Fill your sales pipeline with warm qualified leads
	Enhance traffic to website
	Capture intent data (digital footprints)