A White Paper is an informational document used by a company to highlight or promote the features of a product, service, or even a solution. It is also a marketing and sales document used to attract and persuade prospects to purchase a specific product or service. Most B2B marketers used White Papers as a marketing tool before a sale, and not as a user manual to guide the customer after purchasing a product. A well-crafted White Paper can provide a range of entry points to reach your target audience in various formats such as blog postings, videos, etc.
However, producing a White Paper requires a lot of time, effort, and resources. Many times, White Papers do not reach their intended target audience. And to prevent such a major content black hole, it is essential to have a plan in place while the White Paper is still in development. So how can you promote your White Papers to result in an influx of leads for your sales team? Syndication is the key.
Why White Paper Syndication Makes Sense?
White Paper Syndication is a marketing service used by B2B (Business-to-Business) firms for distributing White Papers to their prospective clients after facilitating the verification process. It is one of the easiest ways to broadly distribute your White Paper. In fact, according to Equinet Media, 71% of B2B buyers have used White Papers in the last 12 months to research purchasing decisions. In addition to this, 75% of those B2B buyers stated that they would share information about themselves and their organization in exchange for a White Paper, making White Papers an effective tool for lead generation. To guide you more, here are the reasons why White Paper syndication makes sense:
Boosts brand awareness
White Paper Syndication creates a solid foothold of being a credible brand, a thought leader in the B2B industry, which differentiates you from your competitors. It also reaches a large audience within just a short period of time. Doing this makes a brand more visible and accessible, digitally.
Increase traffic to your website
White Paper Syndication boosts organic traffic to your company website for the simple reason that search engines show up specific syndicated content with quality and authority. This further, increases the brand’s Search Engine Optimization (SEO) ranking over time.
Enriched lead generation
White Paper Syndication guarantees that you receive a certain amount of leads with the help of audience filtering options. You can target your prospective clients based on their job title, company, geography, and industry. Just make sure that you have a quicker and faster way to collect their information by providing a simple and complete form for them to fill out when downloading your White Paper.
Enhances team productivity
White Paper Syndication is an excellent way to streamline sales and marketing teams and enhance efficiency by saving time and resources. If you position your White Paper such that a prospect is intrigued by it, they will be more than willing to share their contact details in exchange for learning more about the product/service that your company promotes. Therefore, it is an essential tool for your marketing and sales teams to reach your prospective clients.
White Paper Syndication provides useful data about your audience interaction and helps your sales and marketing teams make informed decisions when engaging with prospects. For White Paper Syndication services, you need to contract with a company that is experienced in promoting your White Paper to thousands of prospects. Markable Solutions has proven expertise in the dissemination of White Paper assets to target market lists (TAL). Talk to us now!