Legal & Privacy
Learn how we protect and use your data to ensure your privacy.
Privacy Policy
Markable Solutions, LLC
Last updated: October 27, 2026
This policy explains how Markable Solutions collects, uses, and shares information about business professionals, and the choices and rights you have.
1. Who We Are
Markable Solutions, LLC (“Markable,” “we”) is a B2B marketing and lead generation company based in Saratoga, California. We are the controller of the personal data described in this policy.
Our operations are carried out by our group company, Markable Solutions India Private Limited (Patna, India), and our team in the Philippines, acting on our instructions.
This policy covers our websites and the following brands we operate: MyCustomer360, TechG Media, B2B Lead Gen Specialist, ABM Expert Solutions, Whitepaper Experts, Leads for Startups, AllTechGuru, MyB International, and SoftwarevaluationHub.
2. What We Collect and Where It Comes From
We process business contact and company information only. We do not collect special-category data (such as health, ethnicity, religion, or political views) or information about criminal offences.
| Category | Examples | Source |
|---|---|---|
| Contact details | Name, business email, business phone | You (forms, calls); licensed data providers |
| Professional details | Job title, job level, job function, employer | You; data providers; public professional profiles |
| Company details | Company size, industry, revenue, business location | Data providers; company websites |
| Registration and consent records | Asset or webinar requested, sponsor, consent choices, date and time, IP address, form version | You, when you register |
| Engagement data | Email opens and clicks, webinar viewing time | Our email platforms; webinar hosting platforms |
| Website data | IP address, browser type, pages visited | Cookies and server logs (Section 5) |
Our sources are:
- You, when you register for content or events, take part in a survey, or speak with our team.
- Licensed B2B data providers, such as ZoomInfo, DemandScience, and Datanyze, under contracts that require lawful collection.
- Public sources, such as company websites and public professional profiles, used to verify and update records.
If you ask, we will tell you the specific source of the information we hold about you.
3. How We Use Your Data and Our Lawful Basis
We use your data only for the purposes below. For people in the UK and EEA, each purpose has a lawful basis under the GDPR.
| Purpose | Lawful Basis |
|---|---|
| Contacting you by email or phone about B2B content, events, and research relevant to your role | Legitimate interests (reaching relevant professionals). You can object at any time. |
| Verifying and updating our records so they stay accurate | Legitimate interests (data accuracy) |
| Registering you for content or a webinar you request | Consent, given on the registration form |
| Sharing your registration with the sponsor named on the form | Consent, given on the registration form |
| Sending you our own marketing after registration | Consent, via a separate optional checkbox |
| Keeping suppression lists so we do not contact people who opted out | Legitimate interests and legal obligations |
| Running and securing our websites | Legitimate interests; consent for non-essential cookies |
| Meeting legal, tax, and regulatory requirements | Legal obligation |
We have assessed our legitimate interests against your rights in a documented Legitimate Interest Assessment. Where local law requires prior consent for business email (for example, in Germany), we email only people who have opted in. In Canada, we follow CASL, and in the US, we follow CAN-SPAM.
We do not use your data for automated decisions that have legal or similarly significant effects on you.
4. Who We Share Data With
We share your data only with the recipients below. We do not rent or license our database to third parties for their own use.
Sponsors you choose: When you register for content or a webinar, we share your registration details with the sponsor named on the form, as you agreed. The sponsor then handles your data under its own privacy policy.
Our group companies: Markable Solutions India Private Limited and our Philippines team, which verify records and run campaigns for us.
Service providers acting on our instructions: CRM and email platforms (HubSpot, HyperMail), data providers (ZoomInfo, Demand Science), email validation, telephony, cloud storage (Google Workspace), and webinar hosting platforms. They are bound by data processing agreements. A current list is available on request.
Legal and safety: Authorities or advisers when required by law, or to protect our rights or others’ safety.
Business transfers: A buyer or successor if Markable is merged or acquired, under the same protections.
International Transfers
We are based in the US, and our teams work from India and the Philippines. When we transfer data from the UK or EEA to these countries, we use the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum, with additional security measures. You can ask us for a copy of the relevant safeguards.
5. Cookies, Tracking, Retention, and Security
Cookies and Tracking
Websites and landing pages: We use strictly necessary cookies to run our pages and analytics cookies to understand how they are used. Non-essential cookies are set only with your consent where the law requires it.
Emails: Our emails contain a small tracking pixel and tracked links, so we can see whether an email was opened or a link was clicked. This helps us measure relevance and remove inactive addresses.
Webinars: The webinar hosting platform records how long you watch, and that viewing time may be shared with the webinar sponsor.
How Long We Keep Data
| Data | Retention |
|---|---|
| Business contact records | Retained while relevant to the intended business purpose and lawfully processed, with re-verification at least every 12 months. Inaccurate, outdated, or unnecessary records are corrected or deleted, as appropriate. |
| Registration and consent records | Retained for the duration of the active relationship and for 3 years after the last interaction or consent withdrawal, unless a longer period is required by applicable law. |
| Suppression (opt-out) records | Retained indefinitely, using the minimum information necessary to prevent future contact, subject to applicable legal requirements. |
| Website log data | Retained for 12 months, unless a longer period is necessary for security investigations or legal compliance. |
Security
Our information security management system is certified to ISO/IEC 27001:2022 (issued by DBS/QRO Certifications). Controls include role-based access, unique logins, encryption in transit (TLS) and at rest (AES-256), malware protection, backups, staff training, and confidentiality agreements. No system is completely secure, but we work to protect your data and will notify you and regulators of a breach where the law requires.
6. Your Rights and Choices
Stop hearing from us: Click unsubscribe in any email, tell our caller, or email privacy@markablesolutions.com. We add you to our suppression list across all our brands.
UK and EEA: You can ask to access, correct, or erase your data; restrict or object to its use (including an absolute right to object to direct marketing); receive it in a portable format; and withdraw consent at any time. You can also complain to your data protection authority, such as the UK Information Commissioner’s Office.
California: You can ask to know what personal information we collect, use, and disclose, and to delete or correct it. You can opt out of the sale or sharing of your personal information via our “Do Not Sell or Share My Personal Information” link. We will not discriminate against you for using these rights.
Canada: You can access and correct your data and withdraw consent to commercial electronic messages at any time.
To exercise a right, email privacy@markablesolutions.com. We may need to confirm your identity. We respond within one month (45 days in California) and tell any sponsor who received your data about corrections or erasure where required.
7. Children
Our services are for business professionals. We do not knowingly collect data from anyone under 16 and will delete it if we learn we have.
8. Changes to This Policy
We will post any changes here with a new “last updated” date and tell you directly about significant changes where appropriate.
9. Contact
If you have questions about this Privacy Policy or wish to exercise your privacy rights, you can contact us using the details below.
Markable Solutions, LLC
Attn: Privacy
21451 Continental Circle
Saratoga, CA 95070, USA