Welcome to our journal. Here you can find the latest company blogs and business articles.
B2B lead generation targets a broad target audience comprising the ideal customer profiles (ICPs), while account-based marketing (ABM) focuses on niche audiences or high-value accounts targeting the ICPs. So, which strategy is best for generating high-quality B2B leads? Is it prudent to adopt a mixed approach or launch them as a standalone strategy to gain […]
How UAE-Based Businesses Can Integrate a Winning B2B Lead Generation Strategy The United Arab Emirates (UAE) has a vibrant business landscape that offers a thriving environment with state-of-the-art infrastructure and top amenities with government support, making it an excellent destination for investment. However, UAE businesses require a competitive B2B lead generation strategy to attract decision-makers […]
The B2B marketplace is highly competitive, and businesses adopt different strategies to generate high-quality leads. Account-based marketing (ABM) has become one of the go-to strategies in this endeavor. Programmatic ABM acts as a catalyst in B2B lead generation. It is a scalable and tech-driven approach that businesses must adopt for higher conversion rates. What are […]
Generating High-quality B2B leads with Waterfall Content Syndication powered by AI It’s 2025, and businesses are already leveraging the power of artificial intelligence in their B2B lead generation strategies. AI-led waterfall content syndication helps businesses connect and engage with their ideal customer profiles (ICPs) efficiently and drive the best results. Waterfall content syndication is all […]
Today, technology is evolving and making progress by leaps and bounds. Earlier, it was all about Artificial Intelligence (AI) being the next big thing and how it would impact everything, including business operations in the future. The AI-driven future is already here, making its presence felt like never before. AI is now playing a significant […]
Get ready for smarter B2B marketing in 2025, driven by Intent-data Are you ready to rock 2025 with a B2B lead generation strategy poised for success? If yes, you must include intent data as a critical component of your marketing efforts. Intent data can turn your lead generation strategy on its head and ensure you […]
What is lead generation for SMBs in USA? Small and medium-sized businesses (SMBs) need a consistent flow of high-quality leads like any other big business. The process involves using a mix of lead generation strategies such as email marketing, telemarketing, and content syndication to generate high-quality B2B leads. According to the Small Business Administration (SBA) […]
A B2B marketing funnel represents the different stages of the buyer journey and lets businesses engage them in the best manner based on their unique requirements. It starts with creating brand awareness, nurturing the leads, and finally converting them into customers. The right engagement strategy at the right stage is crucial to attract leads and […]
Leads are great in any form! They can be either inbound or outbound leads, but there are differences between the two. Companies use distinct engagement strategies to attract them. Learn from the top B2B lead generation agency about B2B lead generation and get all your queries answered about inbound vs. outbound lead generation. Outbound Lead […]
Identify ICPs and Generate High-quality B2B Leads It’s 2025! It is a new year and a new beginning, and marketers are ready with their B2B lead generation plans and aiming for a higher conversion rate this year. If you are keen to rock 2025 with a doable plan to bring in the most sought-after high-quality […]
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
