Welcome to our journal. Here you can find the latest company blogs and business articles.
What makes the world go round? Human connections, interpersonal skills, and emotional quotient drive people and relationships. The same elements apply to B2B marketing, where businesses can leverage human connections and personalization to generate highly qualified B2B leads. Build Connections and Address Your Prospects/Customers’ Requirements How do you build a connection with someone? Unless you […]
Intent data is your guiding light in the ever-evolving B2B landscape. Your target audience is already out there, but how do you identify them and understand their requirements? What are the solutions they seek? At which stage are they in the buyer journey? Are they ready to buy? Get answers to all these critical questions […]
Businesses explore different strategies to generate high-quality leads. Account-based marketing (ABM) is a robust lead-generation method that lets business organizations identify, connect, and engage high-value accounts. Identifying key accounts, understanding their needs, and engaging with them via tailored strategies lays the foundation of the ABM campaign. It involves building and strengthening the relationship with customers […]
B2B lead generation is a crucial business activity. According to Semrush, the number one priority for B2B marketers is growing a high-quality pipeline, with 37% naming it as one of the top areas of their focus. A sustained sales pipeline will ensure the business survives and thrives in a competitive marketplace. So, how do you […]
B2B Content Syndication is a robust lead-generation strategy. Do you know that 87% of B2B marketers use content syndication services as part of their content marketing strategy? The HubSpot Marketing Strategy Report, 2024 reveals that lead generation is the 3rd most important metric considered while measuring the effectiveness of content marketing strategy. Also, the report […]
B2B Telemarketing services play a significant role in lead generation by ensuring a steady supply of high-quality leads in your sales pipeline. Surveys reveal that 91% of marketers say lead generation is their most important goal, and 74% of companies say converting leads into customers is their top priority. By outsourcing telemarketing lead generation, businesses […]
B2B lead generation is a crucial goal for every B2B company. Surveys reveal that 50% of marketers say lead generation is their top priority. This mindset is understandable because high-quality leads are essential for business continuity, growth, and expansion. Do you know the B2B industry is expected to be $31 billion by 2031 from $7.4 […]
Email marketing is a powerful and highly effective method of lead generation. Surveys reveal that 81% of companies use email as part of their marketing strategy. Do you know that 99% of email users check their email at least once daily, and there are more than 4.37 billion mobile users worldwide ( source )? These […]
Telemarketing services involve one-on-one conversations that build rapport with the prospects. B2B companies use tele-calling to generate high-quality leads across the sales funnel. It is a proven B2B lead generation strategy that helps tremendously in lead generation, acquiring customers, and boosting sales. With B2B telemarketing outsourcing services, businesses can efficiently connect with their prospects by […]
Leads are the lifeline of a business. According to Forbes, lead generation is a priority for 50% of marketers. It’s critical to generate high-quality leads across the sales funnel to build a robust sales pipeline. The continuous flow of leads will ensure that your business gets sustainable success. Inbound lead generation can help you achieve […]
Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.
