ICP Identification
Ideal Customer Profiles (ICPs) are the foundation of a successful B2B marketing strategy. They power your account-based selling initiatives and let your conversion rates soar!
Markable Solutions, a trusted expert in the field, is your go-to partner for creating ICPs that perfectly match your target audience, giving you a competitive edge in the market.
Identifying B2B buyer personas is not just about finding leads; it’s about nurturing them into customers.
- B2B WATERFALL CONTENT SYNDICATION SERVICES
Tech-driven Ideal Customer Profiles
We use AI-enabled tools to identify ICPs. Optimize your B2B marketing strategy with the correct B2B buyer personas and generate highly qualified market and sales qualified leads for your business. Streamline account-based marketing, effectively targeting accounts that will be highly receptive to your engagement and sales efforts.
Discover leads that perfectly align with your business, guided by technology that ensures precision at every step of ICP identification.
ICP Identification
Our ICP Identification approach
We understand your requirements and find ICPs that meet the BANT criteria (Budget, Authority, Need, and Time). We ensure zero resource wastage by targeting leads that fit your ideal customer profile.
We identify the most promising leads you can nurture and convert into customers; we use intent data and data enrichment services and feedback from marketing, sales, and customer success teams to keep our ideal customer profile identification services on track. Our B2B lead generation services are based on the most accurate ICPs driving the desired business outcomes.
BUILD A SUCCESSFUL B2B SALES STRATEGY WITH ICP IDENTIFICATION
Talk to Experts
Identifying the Ideal Customer Profile is pivotal in crafting a sales strategy that yields results and generates high-quality leads for your business.
ICP services will let you know who your customers are and whom to target and nurture. Our services will align with your marketing and sales initiatives and target the right prospects. Make your account-based strategy (ABM) successful by creating result-oriented strategies to target high-value accounts and find out about their preferences and pain points. Connect with key decision-makers with relevant titles and industries. Build a sustainable pipeline of high-quality leads to fuel your B2B lead generation process.
Discover your best customers
Drive more sales with your best customers. We dive deep into your existing buyer personas and evaluate accounts with a high customer lifetime value (CLTV) to acquaint you with your ideal customer profiles. These profiles are waiting to be nurtured and driven toward the end of the sales funnel with informed decision-making.
We gather customer insights and track KPIs such as Customer Satisfaction Score (CSAT), Customer Churn Rate (CCR), Net Promoter Score (NPS), and many more to identify customer pain points and their expectations. It helps us build the correct buyer personas and ideal customer profiles.