How your B2B business can leverage intent data to generate sales-qualified B2B Leads You identify your ideal customer profiles (ICPs), evaluate their needs, and determine if they are eligible for future nurturing. You follow every rule in the book, but conversions fall short of your expectations, ROI declines, and cost-per-lead (CPL) increases. Does this scenario […]
A Holiday Guide to Qualifying Best-Fit B2B Leads with BANT Happy New Year! Let us all welcome 2026 with renewed enthusiasm and joy. As holiday cheer spreads, businesses have already prepared their B2B lead generation strategies for the next quarter. They are relying on the BANT lead qualification methodology to generate high-quality B2B leads and […]
Winning buyers today and tomorrow with demand capture Vs demand generation strategies in 2026 The new year is just around the corner, and conversations around demand generation vs demand capture are still gaining momentum. They touch upon balancing the marketing approach to generating future demand and tapping into the existing buyer intent. The 95-5 marketing […]
What to Really Look for in a B2B Content Syndication Vendor No doubt, content is the king in the marketing business, but it needs its kingdom to connect with its subjects! Content needs strategic distribution to reach its ideal customer profiles (ICPs). B2B content syndication services are integral to your marketing strategy. It helps reach […]
Telemarketing is a powerful tool to generate high-quality B2B leads. Modern B2B telemarketing lead generation uses the latest technology to increase efficiency and techniques that align with today’s buyers’ needs. One-on-one conversations are effective in engaging prospects with a value-driven proposition and helping them move towards the end of the funnel and reach the buying […]
Building brand awareness is a crucial business strategy that ensures continuity and enables businesses to compete effectively in the B2B marketplace. The process creates the right noise and raises awareness of your brand’s presence. It is a continuous activity that builds customer loyalty and strengthens customer relationships. B2B demand generation services focus on building lasting […]
What is Account-based marketing? Account-based marketing (ABM) is a laser-focused approach to lead generation that targets high-value accounts. Unlike the traditional lead generation approach, which casts a wide net, ABM narrows its focus to selected prospects. B2B lead generation companies target ideal customer profiles (ICP) and select those most likely to generate maximum revenue. Today, […]
There has been a lot of buzz about AI-powered content marketing B2B lead generation, and driving high-intent B2B leads into the sales funnel. AI-enabled content marketing can transform your lead generation campaigns into a lead generation machine. If leveraging content with marketing intelligence is on your mind, learn from Markable Solutions, a reputable lead-gen company, how […]
Mastering Your Target Audience: A Step-by-Step Guide First things first. Why does a B2B lead generation campaign require an ideal customer profile (ICP) Identification? The first step towards building and executing a successful lead generation campaign is accurately identifying your target audience. After discovering the ideal customer profiles, you can proceed with customer segmentation and adopt […]
So, you have nurtured a lead with personalized email marketing and are expecting it to convert into a customer? You may have targeted a lead in a specific geographical location where your company offers services with waterfall content syndication, and you expect your phone to ring with an appointment booking. Sounds simple. However, B2B lead […]