Building brand awareness is a crucial business strategy that ensures continuity and enables businesses to compete effectively in the B2B marketplace. The process creates the right noise and raises awareness of your brand’s presence. It is a continuous activity that builds customer loyalty and strengthens customer relationships. B2B demand generation services focus on building lasting […]
What is Account-based marketing? Account-based marketing (ABM) is a laser-focused approach to lead generation that targets high-value accounts. Unlike the traditional lead generation approach, which casts a wide net, ABM narrows its focus to selected prospects. B2B lead generation companies target ideal customer profiles (ICP) and select those most likely to generate maximum revenue. Today, […]
There has been a lot of buzz about AI-powered content marketing B2B lead generation, and driving high-intent B2B leads into the sales funnel. AI-enabled content marketing can transform your lead generation campaigns into a lead generation machine. If leveraging content with marketing intelligence is on your mind, learn from Markable Solutions, a reputable lead-gen company, how […]
Mastering Your Target Audience: A Step-by-Step Guide First things first. Why does a B2B lead generation campaign require an ideal customer profile (ICP) Identification? The first step towards building and executing a successful lead generation campaign is accurately identifying your target audience. After discovering the ideal customer profiles, you can proceed with customer segmentation and adopt […]
So, you have nurtured a lead with personalized email marketing and are expecting it to convert into a customer? You may have targeted a lead in a specific geographical location where your company offers services with waterfall content syndication, and you expect your phone to ring with an appointment booking. Sounds simple. However, B2B lead […]
Personalization has become as evident in the marketing landscape as the air we breathe in! Customers expect businesses to tailor the communication to their needs. But customization needs to be more purpose-driven, encouraging customers to listen to what you have to say. Let’s talk about how meaningful personalization helps you win in lead generation and […]
What is the B2B marketing funnel? The B2B marketing funnel refers to the entire customer journey, represented visually, comprising three phases: the top-of-the-funnel (ToFu), where leads become familiar with your brand; the middle-of-the-funnel (MoFu), where prospects evaluate their buying decision; and the Bottom-of-the-funnel (BoFu), where leads make a buying decision. What does B2B Marketing Funnel […]
Welcome to the world of zero-click content. Generative AI has changed user behavior. People now rely on quick, AI-generated responses to find information. Businesses must recognize this shift to ensure their content is discoverable in them and encourage users to visit their website or other digital properties. What is zero-click content? Zero-click content is a […]
2025 is already here, and the B2B marketplace has become more competitive. Businesses are making strategic efforts to acquire customers, as the B2B buying process involves a lengthy sales cycle that involves multiple stakeholders. Why is it crucial to acquire customers? The most straightforward answer is to ensure business continuity and maximize revenue. So, how […]
Trust expertise and experience when it comes to increasing B2B sales. Artificial Intelligence (AI) integration, personalization, and intent data-led engagement strategies are widely discussed, but a linear approach is not applicable in an ever-evolving, dynamic B2B marketplace. With its tech-driven operations and a multi-channel approach, Markable Solutions blends the latest technology and human expertise to […]