The B2B marketing landscape has undergone a seismic shift, with AI as an undercurrent making waves in the industry. What makes B2B businesses discard or upgrade their old B2B marketing strategies completely? There has been a gradual makeover of the business-to-business marketing strategies with artificial intelligence (AI) integration and a relatively new approach towards B2B […]
The Secret to Better B2B Lead Generation? Smarter Targeting with Your Ideal Customer Profiles (ICPs)
Any business can improve its marketing and sales efforts if it discovers its target audience. Identifying the ideal customer profiles is an absolute necessity, as all the engagement efforts are directed towards them. The marketing and sales activities will yield the desired results when a business targets its ICPs and engages them with value-driven content. […]
Buyers today often choose to remain anonymous before revealing themselves to sellers. According to Gartner, 61% of B2B buyers choose a ‘rep-free’ buying experience and prefer ‘digital self-service’. So, buyers are hidden, and you can’t find them? Sounds scary in a competitive business landscape where you’re missing out on potential opportunities that your marketing tools […]
Why should you consider emails for B2B lead generation? Email marketing is one of the most powerful methods of B2B lead generation. According to MarketSplash, email marketing is one of the most commonly used lead generation strategies. It further says this strategy is going nowhere; it’s for the long haul. However, if you’re wondering if email […]
The real estate market is dynamic and ever-evolving. It is sensitive to the social, political, and economic environment, making it prone to rapid changes. Generating leads in the complex real-estate marketplace requires expertise and experience to connect with ideal customer profiles (ICPs), move them further in the B2B marketing funnel, and encourage them to make […]
The change in B2B lead generation with artificial intelligence (AI) is mind-boggling! Earlier, AI seemed like a futuristic idea, but it’s already become a reality. It has transformed how businesses engage leads and acquire customers. Artificial Intelligence has evolved the entire mechanism, assisting companies to build a steady pipeline of high-quality B2B leads. They can […]
Lead generation is crucial to business continuity and growth. Recent statistics reveal that 91% of marketers say lead generation is one of their top priorities, and for 74% of companies, it’s about converting leads into customers. Often, the topic of generating leads opens a debate on whether you should outsource to a vendor or manage […]
B2B lead generation targets a broad target audience comprising the ideal customer profiles (ICPs), while account-based marketing (ABM) focuses on niche audiences or high-value accounts targeting the ICPs. So, which strategy is best for generating high-quality B2B leads? Is it prudent to adopt a mixed approach or launch them as a standalone strategy to gain […]
How UAE-Based Businesses Can Integrate a Winning B2B Lead Generation Strategy The United Arab Emirates (UAE) has a vibrant business landscape that offers a thriving environment with state-of-the-art infrastructure and top amenities with government support, making it an excellent destination for investment. However, UAE businesses require a competitive B2B lead generation strategy to attract decision-makers […]
The B2B marketplace is highly competitive, and businesses adopt different strategies to generate high-quality leads. Account-based marketing (ABM) has become one of the go-to strategies in this endeavor. Programmatic ABM acts as a catalyst in B2B lead generation. It is a scalable and tech-driven approach that businesses must adopt for higher conversion rates. What are […]