What is Account-based marketing? Account-based marketing (ABM) is a laser-focused approach to lead generation that targets high-value accounts. Unlike the traditional lead generation approach, which casts a wide net, ABM narrows its focus to selected prospects. B2B lead generation companies target ideal customer profiles (ICP) and select those most likely to generate maximum revenue. Today, […]
B2B lead generation targets a broad target audience comprising the ideal customer profiles (ICPs), while account-based marketing (ABM) focuses on niche audiences or high-value accounts targeting the ICPs. So, which strategy is best for generating high-quality B2B leads? Is it prudent to adopt a mixed approach or launch them as a standalone strategy to gain […]