The B2B marketplace is highly competitive, and businesses adopt different strategies to generate high-quality leads. Account-based marketing (ABM) has become one of the go-to strategies in this endeavor. Programmatic ABM acts as a catalyst in B2B lead generation. It is a scalable and tech-driven approach that businesses must adopt for higher conversion rates. What are […]
Account-based marketing (ABM) is a targeted approach to B2B marketing focusing on identifying and engaging high-value accounts. Technology is crucial in making ABM services result-oriented and ensuring that this lead generation strategy produces high-quality leads that convert into customers. Businesses must select the right technology to improve their account-based marketing framework and derive a high ROI. Why do you need technology for […]