What is the B2B marketing funnel? The B2B marketing funnel refers to the entire customer journey, represented visually, comprising three phases: the top-of-the-funnel (ToFu), where leads become familiar with your brand; the middle-of-the-funnel (MoFu), where prospects evaluate their buying decision; and the Bottom-of-the-funnel (BoFu), where leads make a buying decision.  What does B2B Marketing Funnel […]