What is the B2B marketing funnel? The B2B marketing funnel refers to the entire customer journey, represented visually, comprising three phases: the top-of-the-funnel (ToFu), where leads become familiar with your brand; the middle-of-the-funnel (MoFu), where prospects evaluate their buying decision; and the Bottom-of-the-funnel (BoFu), where leads make a buying decision. What does B2B Marketing Funnel […]
A B2B marketing funnel represents the different stages of the buyer journey and lets businesses engage them in the best manner based on their unique requirements. It starts with creating brand awareness, nurturing the leads, and finally converting them into customers. The right engagement strategy at the right stage is crucial to attract leads and […]