How your B2B business can leverage intent data to generate sales-qualified B2B Leads You identify your ideal customer profiles (ICPs), evaluate their needs, and determine if they are eligible for future nurturing. You follow every rule in the book, but conversions fall short of your expectations, ROI declines, and cost-per-lead (CPL) increases. Does this scenario […]
Making ABM Programs laser-targeted with B2B Intent Data Won’t it be wonderful if you knew where your target audience is and what they need? It would be a game-changer in B2B marketing if you discovered your target audience and learned about their requirements. You would be able to customize your engagement strategy and provide tailored […]
Intent data is your guiding light in the ever-evolving B2B landscape. Your target audience is already out there, but how do you identify them and understand their requirements? What are the solutions they seek? At which stage are they in the buyer journey? Are they ready to buy? Get answers to all these critical questions […]