Making ABM Programs laser-targeted with B2B Intent Data Won’t it be wonderful if you knew where your target audience is and what they need? It would be a game-changer in B2B marketing if you discovered your target audience and learned about their requirements. You would be able to customize your engagement strategy and provide tailored […]
Intent data is your guiding light in the ever-evolving B2B landscape. Your target audience is already out there, but how do you identify them and understand their requirements? What are the solutions they seek? At which stage are they in the buyer journey? Are they ready to buy? Get answers to all these critical questions […]