Introduction
A SaaS company was unable to reach key decision-makers and generate market-qualified (MQLs) and sales-qualified leads (SQLs) for its newly launched customer relationship management (CRM) solution. Markable Solutions’ tech-driven telemarketing and email marketing outreach helped the brand build a strong pipeline of high-quality B2B leads.
About the Client
Our client is a SaaS company that offers AI-powered CRM software to its target industry, comprising technology companies. The software is designed to efficiently manage client data and leverage it to boost marketing and sales. The CRM provides real-time data on the buyer journey, helping marketing and sales align to achieve the desired business outcomes.
Problem
This SaaS company had a strong product but lacked an effective demand-generation program that could target ideal customer profiles (ICPs). It struggled to connect with key decision-makers and establish rapport with prospects, limiting the volume of qualified bookings. Though the in-house team made efforts with email campaigns and tele-calling, the lead quality and volume did not meet the business’s expectations. Poor brand awareness and low demand generation were the major pain points.
The conversation stayed with the gatekeepers and did not reach the key decision-makers. As a result, the sales teams could not engage accounts that mattered in the buying process, and the company struggled with a dismally low conversion rate. All they needed was a second opinion and the services of a reliable B2B lead-generation company to boost their campaigns and build a steady pipeline of high-quality leads.
Markable Solutions’ B2B Lead Gen Program
Markable Solutions started by building an ideal customer profile (ICP) and generating highly relevant contacts. We segmented the data based on intent-led, firmographic, demographic, and, most importantly, technographic data. We leveraged our tech-driven telemarketing services, where our B2B telemarketers used AI tools to drive meaningful communication. They played a crucial role in generating BANT leads and handing off high-intent leads to the company’s in-house sales team.
We also launched a personalized email marketing campaign. Our email marketing teams followed up with prospects. They engaged them through value-driven communication that included the latest industry insights, case studies, and relevant blog posts. It piqued their interest. With actionable insight from dynamic emails, the sales team captured their intent and interest, booked demos, and successfully increased the conversion rate.
Results
Markable Solutions‘ campaign successfully generated demand for the Saas company’s new CRM tool. Our integrated SDR-initiated telemarketing and customized email marketing programs helped the client optimize the B2B marketing funnel and generate highly qualified B2B leads.
Results
Measurable Outcome
- Marketing Qualified Leads (MQLs) Generated = 350
- Sales Qualified Leads (SQLs) Generated = 105
- Decision-Maker Meetings Booked = 10
How Markable Solutions Helps
Markable Solutions helps B2B brands boost revenue with multi-channel, tech-driven B2B lead-generation programs. Our services include:
- Ideal Customer Profile (ICP) Identification
- Personalized Email Marketing
- SDR-initiated Telemarketing services
- Account-based marketing programs
- Waterfall Content Syndication
- Event Marketing
We specialize in building a sustainable pipeline with market-qualified and sales-qualified leads for B2B businesses.
