The popularity of account-based marketing (ABM) is soaring as companies realize the importance of personalization and customized marketing efforts. According to BusinessWire, the global account-based marketing is expected to reach $ 1.6 billion by 2027. ABM campaigns indicate a rapid transformation in the sales numbers, 28% in overall engagement, and a 25% increase in market-qualified […]
B2B account-based marketing has proven to be a game changer for businesses, helping them increase revenue with laser-focused marketing activities on selected high-value accounts. Statistics weigh in favor of ABM services as they allow companies to increase conversion rates and boost revenue. Higher campaign success and increased customer expansion are some of the main advantages […]
Telemarketing allows businesses to build a strong rapport with their prospects, create brand awareness, and instill faith in their brand. Businesses that are looking forward to generating high-quality leads must leverage tele-calling services. It will help them build strong connections and ensure a high conversion rate. Personalization makes the process more effective and helps yield […]
Data enrichment services keep the lead generation efforts campaign on track and let companies generate high-quality leads. This is because the marketing and sales efforts must be based on verified databases, and by enriching the data, businesses can refine the existing databases with accurate, latest, and verified information. If your lead generation strategy is not […]
Email marketing has proven to be a great tool for generating high-quality leads. Do you know that 40% of marketers find that email marketing is critical for the success of an organization? Over 77 percent of B2B companies use emails as a marketing strategy. These numbers reflect the impact emails have on lead generation and […]
A large number of B2B marketers outsource telemarketing services. Nothing beats the good one-on-one conversation, and capturing the nuances in a live discussion with that provides real-time feedback visibility into the a prospect’s mindset. Let’s discuss how, as a business in the B2B landscape, you can leverage telemarketing services to generate high-quality leads for your business. Outsource telemarketing […]
Imagine the relief of finding the right B2B vendor, a strategic partner who understands your business needs and delivers within your budget and timeline. Sounds like a dream? You can make it a reality by relying on an experienced B2B marketing vendor who’ll ensure your business continuity and growth and support expansion goals. Such B2B marketing consultants help […]
Account-based marketing (ABM) is a targeted approach to B2B marketing focusing on identifying and engaging high-value accounts. Technology is crucial in making ABM services result-oriented and ensuring that this lead generation strategy produces high-quality leads that convert into customers. Businesses must select the right technology to improve their account-based marketing framework and derive a high ROI. Why do you need technology for […]
B2B marketing has been revolutionized, and how! Artificial Intelligence has given a makeover to the B2B landscape, paving the way for a highly successful lead generation process. Technology has given direction to companies in generating high-quality leads and, along the way, helped with demand generation. The road to lead generation strategy is no longer bumpy; it’s a smooth journey […]
Marketing and Sales are two strong pillars of your business that work closely for revenue generation. In the past, marketers did not emphasize unifying them, and therefore, they worked in siloes. The teams worked in parallel to achieve the common goal of businesses: lead generation and acquiring new business. However, the irony is that both […]