Email marketing is a powerful and highly effective method of lead generation. Surveys reveal that 81% of companies use email as part of their marketing strategy. Do you know that 99% of email users check their email at least once daily, and there are more than 4.37 billion mobile users worldwide ( source )? These studies showcase the reach and popularity of emails; therefore, businesses must use email marketing for lead generation and continue using it in 2025.
The Email Marketing B2B Process
Email marketing B2B lead generation involves marketing products and services via engaging, unique, and relevant content embedded in well-designed emails. Businesses send a series of emails to introduce the brand and educate about the company’s vision, mission, and offerings to prospective buyers. They can be educational emails that inform prospects about the company and its offerings. B2B buyers often research before making a buying decision. It’s best to fuel their research with information about your company, products, and services and let them make an informed decision. A newsletter is a perfect example of an informational email that keeps your prospective buyers and existing customers updated. Such emails create and retain the interest of the recipients, which eventually converts into sales when they are ready to buy. Emails can also be promotional. If you are looking forward to promoting exclusive and special offers, attractive and engaging promotional emails will help you create the right noise and let your brand be heard and seen by your prospects.
Importance of Email marketing for lead generation
Emails are one of the oldest marketing methods businesses use to accelerate their buyer journey. Let’s discuss how it helps B2B companies in lead generation across the sales funnel.
Increases brand awareness: Email marketing helps businesses gradually build massive brand awareness. Companies can use emails to educate prospects about their products and services. They can draw their attention with industry insights and the benefits of choosing their business to address their requirements. A series of emails gradually builds brand perception and awareness which also helps in demand generation. These emails ensure that the brand is highly recallable when the prospects want to make a buying decision.
Boost sales: Emails are a powerful method to drive the desired message to your target audience and persuade them to do business with you. Companies can share the latest offers, retarget and encourage prospects to consider their brand for making a buying decision. Marketing via email helps drive high-quality leads into the sales funnel because of the personalization factor. Audience segmentation enables businesses to engage with prospects with content they find highly relatable. With laser-targeted reach, businesses can successfully build relationships with prospects, nurture them, and eventually convert them into customers.
Builds brand loyalty: Emails help build a relationship with customers by keeping in touch with regular emails. Customers showing a keen interest in opening and clicking on your emails to keep themselves updated about your brand is every marketer’s dream come true. This brand-building exercise helps drive brand loyalty as you keep your existing customers in the loop, and they feel part of your brand’s growth journey. They are encouraged to stay loyal to your brand which further helps in customer expansion and boosting profitability.
Conclusion
Businesses can use emails effectively and generate top-of-funnel leads that the sales team can further nurture and aim at a high conversion rate. If you want to streamline your email marketing process for B2B lead generation, it would be best to hire a reputed B2B email marketing agency. They are aware of the latest industry trends and use the latest technology and AI-enabled automation tools that streamline the process. Moreover, they grab in-depth insights and leverage the findings to build long-term relationships with the customers.
About Markable Solutions
Markable Solutions is a leading B2B email marketing agency. We offer a comprehensive suite of lead generation services, including personalized email marketing services powered by the latest technology. We have a talented team of experts adept at using advanced technologies and driven toward engaging in meaningful conversations. Contact us for a free consultation and get acquainted with our tech-driven marketing process. Let us help you connect with your prospects, build rapport with your customers, and increase sales via an effective email marketing B2B lead generation process.
