Infographic illustrating strategies for generating high-quality B2B leads through Account-Based Marketing techniques

B2B account-based marketing has proven to be a game changer for businesses, helping them increase revenue with laser-focused marketing activities on selected high-value accounts. Statistics weigh in favor of ABM services as they allow companies to increase conversion rates and boost revenue. Higher campaign success and increased customer expansion are some of the main advantages of the ABM strategy. The ABM sector is expected to hit a net worth of $3.1 billion by 2030 with a CAGR of 14.2%! On average, companies dedicate 29% of their marketing budget to ABM. A recent survey indicates that 74% of companies say that the main objective of the ABM strategy is to generate new business. 

So, how does the account-based strategy effectively augment the B2B lead generation process? Let’s discuss the key benefits of the ABM strategy and why you must integrate it into your outreach process.

  • Personalized marketing: ABM is a highly effective strategy that lets businesses integrate personalization, which is also appreciated by prospects. According to Forrester, marketers opine that customized content (56%) and advanced data management are the keys to the success of ABM services. Moreover, 61% of marketers tailor content to ensure that the target audience resonates with the messaging that addresses their challenges and offers probable solutions. It’s an open secret that prospects prefer personalization in their communication and are more likely to purchase from brands with a certain understanding. Customized messages resonate with the recipients, and they are more likely to respond to B2B marketing outreach efforts.
  • Marketing and Sales alignment: One of the biggest advantages of an account-based strategy is the unification of the marketing and sales departments, ensuring that both teams work in perfect tandem to achieve the common goals of a high conversion rate and maximized revenue by generating high-quality ABM leads. According to Forrester, B2B organizations with their sales and marketing teams working together grew their revenues 24% faster in three years than those working in isolation. Moreover, these same companies increased their profits 27% faster during the same three-year period!
  • Higher marketing ROI: The studies on ABM have an impressive number to reveal, especially regarding a high conversion rate.  For instance, a study says that 47% of B2B marketers use ABM to improve their marketing efficiency and boost their return on investment. When effectively implemented, an ABM program yields a high ROI as prospects can be nurtured effectively, enabling businesses to get the desired results from their marketing efforts. The ROI from ABM is much higher than that of other marketing initiatives, which makes this tailored marketing strategy highly popular. Recent research reveals that 76% of marketers saw a higher ROI with account-based marketing than any other marketing strategy- those using it over a year got a 10% increase in revenue, while 19% shared that they got more than 30% revenue growth. 

Conclusion

ABM is a highly effective strategy that targets high-value accounts. It has the potential to connect businesses with key decision-makers and commence the journey of lead generation and nurturing. Markable Solutions is an experienced B2B marketing company with expertise in leveraging account-based marketing services. Our ABM services integrate personalization, align marketing and sales efforts, and help you generate a high ROI with tech-led ABM content syndication services.  

If you want to learn how ABM services can help your business and make the desired impact on your lead-generation process, you must rely on the experts. We have assisted a large number of businesses in running successful ABM campaigns and witnessed substantial returns and increased customer expansion. 

Would you like to understand how our ABM strategies can align with your B2B lead generation goals? Book a session with our experts to generate high-quality ABM leads from high-value accounts. Can’t wait to start? Please book an appointment here, and our experts will connect with you. 

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