B2B Lead Generation

Companies looking to supplement their in-house B2B lead Services efforts have several options available to them, Buying B2B prospect lists from vendors, to outsourcing the tele-calling effort for qualify marketing leads and setting-up appointments. But all these B2B Services can’t work until your email lists and telemarketing activities are incorporated into your lead nurturing and management strategy. Markable Solutions offers end-to-end B2B lead generation services and ensures a consistent flow of (hot) sales-ready leads for your Salesforce using an integrated marketing approach.

B2B Lead Generation Services

Before you can lure new business to your company, you need a pool of prospective customers. B2B Lead generation means building awareness and generating interest in an audience through quality marketing programs that ensure high-quality leads pouring into your sales funnel. According to a 2021 report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge.

A 2021 report from Fearless Competitor revealed that outsourcing lead generation generates 43% better results than in-house lead generation. In line with those figures, it’s definitely best to leave your lead generation to an agency and let your in-house team focus their efforts on other important marketing tasks.

Common Problems That B2B Lead Generation Can Solve

Did you know that having a solid B2B lead generation program can help companies navigate the new intricacy surrounding lead generation? Below are a few problems lead generation can help solve.

    1. Difficulty in generating a high volume of leads – A lead generation strategy can help businesses increase their brand awareness, establish new customer relationships, achieve higher quality leads, and more sales.

 

    1. Sales teams not delivering high-quality leads – Having a B2B lead gen program can help sales and marketing teams find the right target market for their products and services.

 

    1. Bringing in leads, but don’t have a strategy around what to do next – A lead generation strategy can help businesses evaluate and nurture their leads before their sales teams can do their jobs.

 

    1. Inability to demonstrate the return on investment (ROI) of the marketing team – A lead generation program enables businesses measure the effectiveness of their marketing teams.

 

    1. Failure to connect sales and marketing teams – Having a B2B lead gen program can also help companies unite their sales and marketing teams so they can both formulate their own strategies to generate sales and profits.

We can help you overcome following demand generation challenges:

Inability to building/implement B2B lead generation strategy
90%
Incompetent/no team to generate leads
75%
Low quality marketing leads
60%

Inbound Vs Outbound: Create the B2B Lead Generation Mix

Inbound marketing is all about being “found by the customer” while outbound marketing focuses on “hunting customers”. Inbound marketing these days has become a core lead generation strategy for SMBs. As per a detailed study by Hubspot, 3 out of 4 marketers across the globe prioritize an inbound approach to marketing. Primarily because outbound leads cost on an average 61% more than inbound leads.

Outbound Vs Inbound Lead Generation Services

While inbound marketing has a good success rate, the hype that only inbound is enough is false. You need to create a proper B2b lead generation mix by using an array of outbound campaigns complemented by tele-marketing and inbound activities.

 

Outsourcing B2B Services: Markable Solutions Is Your Perfect Choice!

 

Outsourcing B2B lead generation involves a high degree of trust as businesses are giving the responsibility of creating high potential leads to another organization. Done right, businesses can achieve higher conversion rates, generate sales and profits. Outsourcing lead generation to Markable Solutions has a number of great benefits:

 

  • Cost-efficiency is one of the many other benefits of outsourcing lead generation services. In addition to lower labor costs, a B2B lead generation outsourcer relieves businesses of overhead costs such as office space rental, recruiting costs, and other factors that can drain a business’s budget. At Markable Solutions we have years of experience in implementing B2B lead gen programs of various sizes and complexities and know how to keep costs under control.
  • Businesses want fast sales cycles to increase revenue. Outsourcing lead generation services can help businesses have access to specialists who have all the expertise and skills to engage leads and convert them at a faster rate. With an influx of new clients, Markable Solutions can help businesses take advantage over their competitors.
  • Outsourcing B2B lead generation strategy can produce fast results. An outsourced lead generation team can hyper-target the leads that businesses want to attract while doing all of the heavy liftings. At Markable Solutions, we can help businesses create better lead generation strategies that convert better sales and ROI.
  • Brand awareness is one of the vital components that gives businesses a competitive edge to generate sales and profits. By outsourcing B2B lead generation services, companies can put the right brand messaging to attract prospective customers and generate leads. Markable Solutions provides the right solution to help companies enhance their brand awareness.
  • An effective lead generation strategy is done through several channels. An outsourced B2B lead gen firm knows exactly which platform gets the best leads by type of product or service. Markable Solutions can take on online and offline communication, networking and excellent list building for their marketing campaigns.

Our B2B Lead Generation Services Process:

Markable Solutions helps you boost your “B2B lead generation process and optimize your lead quality through the following steps:

Consultation and training

By consulting your marketing and sales team, we can understand your requirements and target market. Our business development executives conduct detailed research on your offerings and competition. A series of training and mock-call sessions are then organized with your sales team to better understand your products/services.

Lead Capture

Our team can work on cold-calling campaigns or follow-up on event attendees, email campaign openers/responses, whitepaper/other resources download leads, leads from social sites etc. Captured leads are further qualified by asking qualifying questions.

B2B Nurturing and scoring

Leads that are not ready for a hands-off to sales are directed to the nurturing bucket. These leads are scored on the basis of their quality and segmented to various sales funnels. Lead scoring is based on lead account size, requirements/needs, prospect behavior, budget availability, etc. Scored leads are carefully nurtured with proper messaging, offers and collateral.

B2B Appointment setting and hand-off to sales

Sales ready leads are forwarded to sales with set appointments and detailed lead reports.

Evaluation

Regular feedback is taken from the sales team to evaluate the process and quality of leads and further changes are made, if necessary.

Why Select Markable Solutions as your B2B Lead Generation Company for Appointment Setting?

  • Our B2B appointment setting pricing is very economical. Clients can choose to pay either by the number of lead/appointment set or by an hourly pricing method.
  • Outsourcing business lead generation alludes to the need to hire inside sales team in-house: saving you the hassles of hiring, training, & management expenses. If you do have an in-house inside sales team, we help them save time.
  • A quality lead has better chances of closure & thereby shortening your sales cycle.

B2B Lead Generation Company

  • Researchers & tele-callers that can create validated and targeted prospect lists for your b2b lead generation campaigns.
  • Business development executives to qualify your marketing leads, pitch your offerings to your prospects & set up appointments.
  • Project managers to administer your lead generation campaigns.

Request a quote or Call +1 (408) 799 4081 to know more about our “B2B Lead Generation Service” offerings.

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“One of the lead responses was a positive approach. It was on point with what I expected. I don’t know which rep that was, but she knew her thing.”

William
Digital Media Manager, Media & Advertising company

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