B2B lead generation targets a broad target audience comprising the ideal customer profiles (ICPs), while account-based marketing (ABM) focuses on niche audiences or high-value accounts targeting the ICPs. So, which strategy is best for generating high-quality B2B leads? Is it prudent to adopt a mixed approach or launch them as a standalone strategy to gain […]
The popularity of account-based marketing (ABM) is soaring as companies realize the importance of personalization and customized marketing efforts. According to BusinessWire, the global account-based marketing is expected to reach $ 1.6 billion by 2027. ABM campaigns indicate a rapid transformation in the sales numbers, 28% in overall engagement, and a 25% increase in market-qualified […]