The popularity of account-based marketing (ABM) is soaring as companies realize the importance of personalization and customized marketing efforts. According to BusinessWire, the global account-based marketing is expected to reach $ 1.6 billion by 2027. ABM campaigns indicate a rapid transformation in the sales numbers, 28% in overall engagement, and a 25% increase in market-qualified leads (MQL) to sales-accepted (SAL) conversion rates. So, how can you drive the desired business outcomes with the B2B account-based marketing strategy? It is worth noting that expert assistance is always appreciated, as it requires a dedicated strategy to connect with prospects and build long-term relationships. Let’s discuss leveraging ABM to accelerate pipeline and sales velocity.
Decoding the Success of Account-based Marketing Services
- Understand the buyer journey: If you want your lead generation efforts to yield the desired results, it’s essential to understand your ideal customer profiles and their journey across the funnel. Are they looking forward to getting more information about your product or services? Do they want to connect with a representative to get the required help in making a buying decision? Are they looking for marketing collaterals to understand your working process? Customized solutions will make your prospects feel heard and valued, increase the speed of leads moving through the sales funnel, and quickly convert them into customers. Companies must address the prospects’ needs and provide tailored solutions. So, identifying your prospects and understanding their journey will let you know their requirements and enable you to fulfill them with the right engagement efforts in an ABM strategy.
- Data Integration: To fast-track lead generation via B2B account-based marketing, you must integrate data to laser-target high-value accounts and obtain a high ROI. ABM services are all about identifying high-value accounts and ensuring they are targeted with personalized marketing efforts. Data helps achieve this goal with intent data, and advanced CRMs that monitor the users’ journey, capitalize on their interest, and tap the potential conversion opportunity. AI-derived insights let businesses focus on promising leads and nurture marketing-qualified and sales-qualified leads to accelerate the conversion process.
- Multi-channel approach: The key to conversion for high-value accounts is a multi-channel approach that gradually nurtures the leads and helps them make a buying decision. To generate high-quality ABM leads, you must engage prospects via different platforms. You must nurture the leads via email marketing to make a buying decision. Inform, educate, and persuade them via ABM content syndication with value-driven content, build trust, and see your conversion rate soar high. Telemarketing and event marketing are other platforms via which you can deliver high-quality content and engage prospects.
Hire a B2B Marketing Expert for Account-based marketing
When targeting high-ticket clients, it would be best to rely on the experts. Markable Solutions is a leading B2B lead generation company helping businesses generate high-quality leads with a multi-channel approach, including ABM services. Our ABM content syndication is laser-focused on high-value accounts, giving you a high ROI from marketing budgets. Book a session with our team for a discovery call and understand how our ABM services, which have assisted a large number of businesses, can help you maximize revenue with high-value accounts!
