The B2B marketing landscape has undergone a seismic shift, with AI as an undercurrent making waves in the industry. What makes B2B businesses discard or upgrade their old B2B marketing strategies completely? There has been a gradual makeover of the business-to-business marketing strategies with artificial intelligence (AI) integration and a relatively new approach towards B2B […]
Buyers today often choose to remain anonymous before revealing themselves to sellers. According to Gartner, 61% of B2B buyers choose a ‘rep-free’ buying experience and prefer ‘digital self-service’. So, buyers are hidden, and you can’t find them? Sounds scary in a competitive business landscape where you’re missing out on potential opportunities that your marketing tools […]
The real estate market is dynamic and ever-evolving. It is sensitive to the social, political, and economic environment, making it prone to rapid changes. Generating leads in the complex real-estate marketplace requires expertise and experience to connect with ideal customer profiles (ICPs), move them further in the B2B marketing funnel, and encourage them to make […]
How UAE-Based Businesses Can Integrate a Winning B2B Lead Generation Strategy The United Arab Emirates (UAE) has a vibrant business landscape that offers a thriving environment with state-of-the-art infrastructure and top amenities with government support, making it an excellent destination for investment. However, UAE businesses require a competitive B2B lead generation strategy to attract decision-makers […]
B2B lead generation is a crucial business activity. According to Semrush, the number one priority for B2B marketers is growing a high-quality pipeline, with 37% naming it as one of the top areas of their focus. A sustained sales pipeline will ensure the business survives and thrives in a competitive marketplace. So, how do you […]
What is B2B Lead Generation? B2B Lead generation is a strategic process of generating leads – finding prospects interested in buying your products or services. The process involves correctly identifying the people with a high potential of becoming your customers. It helps streamline the sales and marketing process as all the efforts are directed towards approaching […]
Many B2B companies are continually searching for new ways to become more customer-centric in today’s competitive world. In fact, a recent study from Deloitte and Touche revealed that customer-centric companies are up to 60% more profitable than competitors. However, developing a genuinely customer-centric culture is a bit challenging and requires building a comprehensive lead generation and digital marketing strategy with buy-in […]