Five Critical B2B Lead Generation Strategies Businesses Need to Adopt in 2023

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What is B2B Lead Generation?

B2B Lead generation is a strategic process of generating leads – finding prospects interested in buying your products or services. The process involves correctly identifying the people with a high potential of becoming your customers. It helps streamline the sales and marketing process as all the efforts are directed towards approaching market-qualified leads.

B2B Lead Generation helps to achieve the desired results with B2B marketing. It helps to discover the TAM- Total Addressable Market and paves the way for a laser-targeted approach to run successful sales and marketing campaigns. According to the Content Marketing Institute, 80% of B2B Lead Generation companies say that lead generation is their most critical content marketing goal, while 66% emphasise lead nurturing.

Lead generation is a vital, yet challenging part of the B2B marketing process. It can yield the best results when done right. Let’s discuss the top 5 B2B Lead generation Strategies businesses must adopt in 2023 to increase sales and maximize revenue.


  • Prospect List Development: Creating a list of business contacts is necessary for generating high-quality leads. Getting access to the best leads will speed up the lead-generation process. Businesses need to focus on finding leads with the job title, company, location, and other parameters. They can get validated emails, phone numbers, and addresses from B2B Lead Generation Companies that provide bespoke lists. Get rid of inaccurate information and outdated databases and get verified contact lists. Choose your target audience wisely and proactively nurture them to get maximum conversions with prospect list development.


  • Paid Ads: Paid Ad campaigns are one of the most effective ways to attract leads and connect with them. A company can reach out to a large number of people with a single campaign. Businesses must leverage social media and run ad campaigns to reach many prospects effectively. Companies need to run customized ads that will likely appeal to the target audience and yield the best results. Paid ads have the potential to attract hot leads because the campaigns are laser-targeted and customized to appeal to a specific section of the audience. They yield measurable results as businesses can track the ad spend, the number of clicks, impressions, conversions, and revenue generated. It helps companies to make informed decisions and run successful campaigns. Also, paid ads are cost-efficient in the long run as they attract sales-qualified leads. Agents can nurture them and get more conversions and increase profitability.


  • SEO: Search Engine Optimization is the golden rule businesses should apply to attract leads. According to Hubspot, 69% of marketers actively invest in SEO. Ensure a higher ranking of your website in the search engines, better visibility, and increased traffic to your website with SEO. It offers your business the online visibility it needs in a crowded marketplace and attracts the attention of prospects. One of the effective ways to broaden the organic reach is via building backlinks with blogs and articles. Google ranks high-quality and updated content higher in searches Brightedge revealed that 68% of online experiences begin with a search engine! So, it’s vital to grab the top spot in Google with consistent SEO efforts. A digital marketing expert can help you in this endeavor.


  • Live Chat: Emarketer has revealed that 63% of customers are likely to return to a website that has a live chat. Companies can interact with the prospects and actively nurture the leads to convert them into customers with live chat. It is essential to interact with the leads in real-time, engage them while they are on your website, and provide quick answers that might be instrumental in their decision-making. Live chats are crucial in converting leads as companies can offer support with live agents in real-time and offer quick responses. It helps to build trust among the potential buyers, and the business, too, gets an excellent opportunity to educate and persuade the customers to make a buying decision faster. Users get satisfaction by chatting with a live agent, and they can get answers to their precise questions instead of standardized questions, which are answered by bots. Businesses must integrate the live chat feature in their website or app to amplify their lead generation process. It’s an excellent method that offers better customer engagement.


  • Webinars: The popularity of webinars has increased manifold during the pandemic. It is one of the best strategies to generate high-quality leads. Webinars are the online version of conferences, interactions with people, discussing a relevant topic, and proposing a particular solution. For instance, companies can conduct a webinar on ‘How to Generate High-quality Leads?’ The attendees in such a webinar would be companies looking forward to generating high-quality leads. Webinars are a great platform to build trust, educate, and boost sales.



B2B Lead generation is a multi-faceted process that requires consistent efforts. Companies must focus on Prospect List Development and find decision-makers who qualify as prospective buyers. They can also use live chat and webinars to attract leads. Also, they need to focus on SEO to increase their website’s visibility. Paid ads are another option they must consider to improve their customer acquisition process in 2023.

About Markable Solutions

Markable is a pioneer in B2B marketing and lead generation. We help businesses accelerate growth by generating high-quality leads and enabling them to increase sales and profitability.

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