Lead generation is crucial to business continuity and growth. Recent statistics reveal that 91% of marketers say lead generation is one of their top priorities, and for 74% of companies, it’s about converting leads into customers. Often, the topic of generating leads opens a debate on whether you should outsource to a vendor or manage it in-house. If you are in two minds and can’t decide whether B2B lead generation is worth outsourcing, this blog will be an eye-opener. We say that not just because we are a lead generation agency that has been a reliable vendor for many companies, but because outsourcing has visible and tangible effects on the profitability of a business. Let’s discuss the top reasons for outsourcing the process to the experts.
Top Reasons to Outsource B2B Lead Generation
Let’s glance through some valid reasons that make outsourcing a worthwhile decision.
- Industry Expertise: Let’s admit it. Generating high-quality leads across the B2B marketing funnel is a complex process. It requires expertise and experience to connect with ideal customer profiles, attract inbound and outbound leads, and bring them to the buying stage. Companies are already overwhelmed with running their organization and achieving revenue-generation goals. Start-ups and small and mid-sized companies learn and unlearn to implement strategic business decisions to gain a foothold in the competitive marketplace. They are too occupied or do not have the expertise to research the ideal customer profiles (ICPs), monitor the latest B2B marketing trends, or keep pace with the latest technology to improve their marketing efforts. Lead generation companies have a wealth of experience and are aware of the challenges in navigating the process. They keep abreast of the latest developments and integrate tech-driven campaigns that produce high-quality leads.
- Multi-channel approach: Experts adopt a multi-channel approach, leveraging different channels such as email marketing, waterfall content syndication, telemarketing, and event marketing to identify and capture leads via various channels. For instance, a software-as-a-service (SaaS) company can engage prospects with email marketing with dynamic content, monitoring user engagement. It can also use content syndication to expand its reach beyond its digital assets and leverage the reach and high ranking of authoritative sites to connect with its ideal customer profiles.
- Leverage Technology: One of the significant advantages of outsourcing B2B lead generation is that experts will leverage the latest technology and marketing, and sales intelligence to generate high-quality leads from a sea of large databases. Experts leverage intent data to discover your ideal customer profiles and learn about their purchase intent to make the lead-generation process more targeted. In addition to a multi-channel approach, the newest tech makes the process more efficient and result-oriented. Experts leverage advanced customer relationship databases, and CRM powered by AI offers real-time and holistic views of leads. Professionals use intent data to curate databases comprising high-quality leads across regions. They’ll find ideal customer profiles that have the potential to become customers. It improves the targeting and conversion process by understanding their needs and offering solutions to meet their expectations. Such a laser-targeted approach driven by technology yields the best results.
- Scalability: The best part about hiring a reliable agency is the flexible and scalable services. Experts are available on demand, and companies can adjust their requirements and hire experts to fulfill their changing needs. A reliable vendor with experience, expertise, and immense goodwill in the market is willing to offer scalable solutions and adapt to changing requirements. Such an approach displays confidence in its capabilities and offers clients a high ROI from outsourced services.
- Cost-efficiency: Do you know that outsourcing is a financially feasible option? It accrues cost savings as opposed to setting up an in-house team. One of the primary reasons for relying on a vendor is the cost-effectiveness that businesses gain. It lets them save on hiring, training, and maintaining an in-house department for generating leads. The most obvious choice is to outsource the process to the experts and benefit from cost efficiency. Vendors provide services at an attractive fee, making it even more compelling to consider outsourcing to generate high-quality B2B leads.
- Higher ROI: One of the most tangible benefits of outsourcing is that businesses gain a high return on investment from their campaigns. The experts have a wealth of experience and adopt proven methodologies to make the process more efficient. They choose the most appropriate channels to connect with ICPs, engage with them, and convert them into customers. They invest in intensive market research, continuously adapt to the latest market trends, and improve their strategies to generate high-quality leads. To make every dollar count, rely on an experienced B2B marketing company with a proven track record.
Concerns about Outsourcing
There are some concerns that companies think about before passing on the baton to a vendor. They are worried that outsourcing would mean they would lose control of the process. However, it’s vital to have clear communication and expectations in the service-level agreement (SLA) to avoid any pitfalls in the future. Another reason companies think outsourcing would be a trouble is that the chosen vendor may not live up to the expectations. For this, they need to select an experienced company with a proven track record to avoid any disappointment later. Companies are also concerned about data security, and let us tell you that any reliable and reputable vendor will be privacy policy compliant. By adopting a cautious approach after addressing all these concerns, outsourcing would be a good decision.
Outsource B2B Lead Generation to the Experts
Markable Solutions is a famous lead generation agency in the U.S. that has helped many businesses thrive by building a steady pipeline of high-quality leads with tech-driven operations. Our proven methodologies help organizations maximize profitability with an increased conversion rate. Contact us for a free consultation and understand how we can help you generate high-quality B2B leads in your marketing funnel. Our experts will help you get a consistent supply of market-qualified and sales-qualified leads, propelling your business growth.
