Intent Data is not just a tool; it’s your new ally in the world of B2B marketing that can lead you straight to your target audience. By tapping into user behavior, understanding their needs, and providing them with customized solutions, you can accelerate your B2B lead generation journey. This level of customization in your engagement process can significantly boost your conversion rates, empowering you to take control of your marketing strategies and achieve your goals confidently.
How does intent data help in achieving lead generation goals?
Integrating Hyper-personalization: According to Hubspot, 94% of marketers say personalization boosts sales. Intent data is the key to unlocking hyper-personalization and generating high-quality leads. For instance, in account-based marketing (ABM), where customization is the foundation of the engagement process, intent data can electrify the process, churn out high-quality leads, and maximize revenue with campaigns integrated with messages and essence that resonate with the user’s intent. 91% of B2B marketers use intent data within ABM for account prioritization. Data insights provide clarity on the buyer journey and drive meaningful conversations by engaging with leads based on their requirements.
Streamlined B2B Lead Generation: Intent data is a powerful tool that captures online behavior, allowing businesses to understand their users’ needs and wants with precision. About 42% of B2B marketers use intent data to understand how customers use their products. Moreover, 97% of B2B marketers say intent data gives brands a competitive edge. It offers invaluable information, empowering businesses to build personalized and effective marketing and sales strategies that focus on driving more conversions. While capturing intent data may seem complex, B2B lead generation service providers tap into the users’ interest with the right keywords, map your users’ searches, and align your engagement process with valuable information.
Run successful retargeting campaigns: Intent data can help you successfully nudge leads who are almost ready to buy but have abandoned their carts due to various reasons. Data can help you understand if they are exploring competitive options. You can then engage them with retargeted ads and encourage them to do business with your company. Top B2B lead generation companies leverage intent data and use strong data signals to maneuver the lead generation process and increase conversion rates.
Conclusion
Intent data helps in creating customized campaigns, lead segmentation, and prioritization and streamlining the overall lead generation process. If you are eyeing high-quality leads to maximize profitability, you need to leverage intent data, and make your marketing and sales efforts more effective. It would ultimately help you drive more revenue for your business by targeting top-of-funnel leads and driving them to the bottom of the sales funnel.
Tech-driven B2B marketing initiatives: The need of the hour
Markable Solutions, a leading B2B marketing company with 15 years of rich experience, leverages robust intent data to help you identify your Ideal Customer Profiles (ICPs) and fast-track your lead generation process. We assist businesses like yours in achieving their lead-generation goals by identifying their ideal customer profiles (ICPs) and buyer persona. If you are not leveraging data in your B2B lead generation process, it’s time to consider its potential benefits. Improve profitability with precision-led marketing initiatives by outsourcing lead generation services to a lead generation expert.
