B2B lead generation is a crucial goal for every B2B company. Surveys reveal that 50% of marketers say lead generation is their top priority. This mindset is understandable because high-quality leads are essential for business continuity, growth, and expansion. Do you know the B2B industry is expected to be $31 billion by 2031 from $7.4 […]
For the majority of companies, B2B lead generation is a top priority. But what kind of strategy a business should rely on? Does a single-touch strategy work, or do you need to go that extra mile and integrate a double-touch lead generation campaign? Do you use BANT to generate middle-of-funnel leads? Hear from an expert […]
According to Forbes, the B2B industry is expected to grow to $31 billion by 2031, a remarkable growth from $7.4 in 2022! Companies seek new B2B strategies to maximize revenue and stay ahead of the competition. Often, they seek assistance from B2B lead generation experts to find their ideal customer profiles, nurture them, and move […]
Data enrichment services keep the lead generation efforts campaign on track and let companies generate high-quality leads. This is because the marketing and sales efforts must be based on verified databases, and by enriching the data, businesses can refine the existing databases with accurate, latest, and verified information. If your lead generation strategy is not […]
Intent Data is not just a tool; it’s your new ally in the world of B2B marketing that can lead you straight to your target audience. By tapping into user behavior, understanding their needs, and providing them with customized solutions, you can accelerate your B2B lead generation journey. This level of customization in your engagement process can […]
Sssh.. The secret is out! Spilling the beans on a successful lead generation process in 2024. According to DemandSage, 2024, for 85% of B2B companies, lead generation is a top priority. But the B2B lead generation landscape has its own set of challenges. Today, businesses are scrambling to acquire high-quality leads, dealing with unverified databases, […]
Lead generation is critical for any business for revenue growth. According to Ruler Analytics, 91% of marketers say lead generation is their top priority. They want to generate high-quality leads that will help them find new business avenues. Though lead generation is a critical business function, it’s surprising that many companies struggle with lead generation and […]
What is B2B Lead Generation? B2B lead generation is the selling of goods and services by one business to another. B2B marketing involves targeting potential customer companies, nurturing them, and guiding them with engagement via content marketing, email marketing, calls, webinars, social media, and other platforms. The process collectively boosts the customer engagement rate and […]
What is B2B Lead Generation? B2B Lead generation is a strategic process of generating leads – finding prospects interested in buying your products or services. The process involves correctly identifying the people with a high potential of becoming your customers. It helps streamline the sales and marketing process as all the efforts are directed towards approaching […]
Many B2B companies are continually searching for new ways to become more customer-centric in today’s competitive world. In fact, a recent study from Deloitte and Touche revealed that customer-centric companies are up to 60% more profitable than competitors. However, developing a genuinely customer-centric culture is a bit challenging and requires building a comprehensive lead generation and digital marketing strategy with buy-in […]
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