About the Client
The client is a highly reliable and globally acclaimed company in the ERP and business AI arena. It helps businesses to standardize data as part of digital transformation. Its products span various business functions, such as financial management, supply chain management, human capital management, supply chain solutions, and CRM, to name a few. The company assists businesses in navigating complexities and achieving operational efficiency.
Challenges
In the competitive ERP marketplace, this SaaS company was looking for an effective and reliable lead-gen partner to accelerate its lead-gen programs and drive top-of-funnel leads from the logistics and supply chain industry into the marketing funnel. It required an expert to engage senior decision-makers interested in optimizing their operations with cloud-based solutions.
Our Approach
Markable recognized this global ERP provider’s requirements and focused on engaging senior decision-makers via AI-enabled personalized email marketing and telemarketing. Our teams worked on actionable insights driven by AI technology and intent data, successfully generating high-quality leads ready for digital transformation with this company’s ERP solutions. We helped the business connect with decision-makers, including directors, CFOs, procurement leaders, and supply chain leaders. Our ICP identification using intent data engaged high-intent prospects looking forward to the digital transformation of their operations.
Markable implemented personalized email marketing campaigns for executive-level outreach with content-led engagement focused on the logistics and supply chain industry. The communication focused on improved supply chain visibility and operational excellence achieved via digital transformation. It opened doors for meaningful communication and leads nurturing.
We implemented BANT lead qualification via SDR-led telemarketing services. The tele-calling process helped generate high-intent leads using the Budget, Authority, Need, and Time (BANT) lead qualification framework. Our team ensured the lead gen process became more structured, with value-driven conversations with supply chain and logistics decision-makers. Demand generation among enterprise buyers happened simultaneously, helping build a sustainable pipeline of qualified top-of-funnel opportunities for the SaaS company.
Result
- Continuous engagement with ICPs generated an average of 100 qualified leads per month
- Delivered over 8500 leads during six months
- The sales team was able to prioritize high-intent leads, improving sales velocity
- Offered operations leaders greater visibility into the supply chain, helping them make informed decisions
- Our team helped build a scalable and strong sales pipeline
Business Impact
Markable Solutions‘ AI-powered email marketing and telemarketing services provided strong support to the global ERP company in generating top-of-funnel leads. Our lead gen efforts targeted enterprise decision-makers in the supply chain industry. We helped accelerate revenue through a predictable flow of qualified opportunities interested in the supply chain planning ERP.
