It’s time for B2B marketers to get serious about their audiences by b2b lead generation. The barriers to entry to virtual events and online communities have come down and everyone can use these platforms to interact with their target audiences and existing customers....
Build Video Campaigns – In this digital age, video marketing has become more beneficial to businesses and organizations around the world. In fact, video can also develop your B2B lead generation process at every stage of your buyer’s journey. You can use video...
Generating leads is one of the biggest challenges that B2B companies face today. Leads are their lifeblood so it’s essential to find effective strategies to generate leads. One of the best ways to do this is to build a B2B lead generation funnel. What Is a Lead...
Referral campaigns – If you’re asked about the best lead generation strategies today, you would probably say email campaigns, content marketing, paid ads and social media strategies. While these are definitely great tools for lead generation, you should also...
In the B2B world, the term lead magnet is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. Lead magnets can come in a range of different shapes and sizes. If...
