Is your content marketing strategy not working?Well, you are not alone. A lot of companies fail at content marketing — and they can’t even figure out why. Markable Solutions has summarized the top 5 reasons why content marketing won’t always work: Content is irrelevant, too technical or too slick Content marketing should be an integral […]
White Papers are a dependable way of promoting quality technical content to decision makers, influencers and users. White Paper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture. White Papers can be easily complemented with different offers and marketing tactics. This blog […]
White Paper, an educational resource is considered one of the most efficient B2B lead generation tools and can have a powerful influence on the ROI of your marketing strategy. Yet, many white papers fail to perform to expectations. They often turn into a list development exercise where contact information is gathered from prospects, but prospects retain […]
The first quarter of 2018 is over and marketers are getting anxious about their marketing strategies. It’s time to take the lead over competitors. Digital 2018 is all about giving customers global exposure, informative read-worthy content, social reach and even augmented reality. In this post we will review 5 marketing trends that we believe are […]
Social media marketing is one of the most powerful ways for businesses to reach their target prospects. Everyone across diverse industries is trying to make it work in their own way. Companies are moving heaven and earth to leverage it optimally. Marketers are doing everything to create trending Facebook, Twitter or Instagram posts thereby overflowing […]
Basics of Lead Generation Lead generation involves a series of marketing processes to develop interest and inquiry in your product and/or services. It is the process of identifying a person (complete stranger) who has shown interest, gently ‘warming’ them to convert into qualified prospects and ultimately into customers. But how difficult can this be? There […]
Marketing and sales pivot around a shared centric point: Customers. Marketing teams generally focus on developing leads through brand awareness while sales teams focus on lead conversion into sales. In short, marketing brings leads and diverts it to sales for closure. Fundamentally, marketing and sales teams work around almost the same set of people – converting […]
“The great enemy of the truth is very often not the lie, deliberate, contrived and dishonest, but the myth, persistent, persuasive and unrealistic.” – John F. Kennedy Lead nurturing works and every company has a unique approach towards it. However, there are several myths associated with lead management and nurturing that you need to put […]
Content Syndication helps you acquire links as well as gain search engine visibility without having to write an entirely new article. It not only saves time, it also helps you establish strong enduring relationships with various websites. It’s important to be selective about websites with whom you syndicate your content because Google (especially) hates inflow […]
Content syndication multiplies marketing production by re-purposing or distributing an already-published piece of content on various other third party websites. Content marketers are starting to accept the fact that it’s practically impossible to yield 100% original content with limited internal resources and increasing the network of websites that carry the content is very useful for branding and […]