Your content team worked extensively on creating great blogs and articles. Then, you posted them on your website, shared them on your social media platforms, and ensured they’re optimized for search engines. However, the views and subscribers aren’t where you’d like them to be. The reason…
Many marketers know that getting traffic is the common problem, and while there are a variety of strategies to get those numbers to rise, content syndication is the best lead generation tactic because it’s really cost-effective, improves SEO performance and can definitely boost brand awareness.
According to a recent report from SalesBox, 2/3 of B2B marketers are already using content syndication as a core lead generation strategy.
What Is Content Syndication?
Content syndication is about reproducing the same piece of content (like an article, a video, an infographic, etc.) on one or more different websites. Many publications want to syndicate content as it enables them to give new information to their readers. On the other hand, authors also benefit from this approach since it gets their content in front of a new audience.
Why Content Syndication Is an Effective Marketing Strategy?
The following are some of the reasons why content syndication works as an effective marketing strategy in the B2B industry:
- Syndicating your content to convincing sites with large, loyal readers can help your content gain bigger exposure among many audiences than you might otherwise not have access to if you just posted it to your website.
- If you decide to syndicate your content on a daily basis, your brand becomes more visible and accessible digitally. You just need to offer content that is relevant and helpful for audiences and to follow it up with more content that can help nurture audiences throughout their content consumption journey.
- Content syndication can also boost your organic traffic as Google and other search engines equate specific syndicated content with quality. If a credible news site accepted your content, it means they see it as something valuable for their audience.
- If your reader clicks on your content and goes to your website, you can use that great opportunity to provide them more information about your brand or how your products and services can solve their problems.
Content Syndication Strategies
Want to know your options when it comes to syndicating content? Check out these five strategies you can take:
This content syndication strategy happens when two companies collaborate on promotional efforts for a co-branded offer. These brands promote a specific content, which can be in the form of a Whitepaper, research study or other gated content. Readers are directed to a landing page where they can check the content upon giving their contact information. The acquired leads are shared between the two companies.
A guest blog occurs when an author creates new content to be published exclusively on another company’s website. It’s an impressive way to establish backlinks (links from one website to a page on another website) and to enhance your search engagement online as well. The main goal of guest blogging is to drive relevant traffic and to build trust for your company.
Disseminated to different online media platforms, press releases are often free or with a nominal fee. This strategy works when your company has a new product or service, company news, and other important events that your audience might find interested to know. It is usually written as a news article that connects back to your website. You can optimize press releases for lead generation by adding the links to an appropriate landing page where you can gather information from your readers.
Social syndication (also known as content swapping) involves two companies agreeing to promote each other’s content on their own social media accounts. This is a simple yet efficient content syndication tactic because sharing content on social media doesn’t take so much time and effort. Yet, the fantastic opportunity for enhanced exposure to the online community makes this tactic hard to disregard.
There are numerous content syndication service providers who can help you advertise your branded content on different websites. In fact, you can look for content syndication services that recommend your content on a relevant website that can reach your target audience.
Markable Solutions helps create the perfect content mix and maximum exposure through paid syndication. We incorporate content syndication into your content marketing strategy by closely accessing your content marketing objectives, budget, scheduled campaign details, content, offers, etc. Interested? Request a quote to us and will guide you to our syndication process.