A significant number of companies invest in content syndication services. The Content Marketing Institute has revealed a compelling insight: 90% of content marketers rely on social media to distribute their content, and 79% maintain an active blog. If you haven’t considered content syndication, here are three reasons to let you understand the unique power it wields in your lead-generation process. Why […]
Ask reputed B2B marketers about email marketing and they’ll say,” Oh yes, we love email marketing!’. A great tool for nurturing leads, they will way. According to Hubspot, 37% of brands are increasing their email marketing budget! The foundation of a long-term relationship starts with an introduction. An effective email marketing campaign gradually changes the relationship dynamics from […]
Intent Data is not just a tool; it’s your new ally in the world of B2B marketing that can lead you straight to your target audience. By tapping into user behavior, understanding their needs, and providing them with customized solutions, you can accelerate your B2B lead generation journey. This level of customization in your engagement process can […]
Today, B2B lead gen partners adopt an overarching strategy that includes multi-touch campaigns to reach the right target audience and establish meaningful relationships with them. They adopt email marketing, content syndication, and telemarketing to reach prospective buyers. Email marketing is a great tool; it can produce high-quality leads for your business when used correctly. Similarly, content […]
Are you fully harnessing the power of the BANT lead qualification methodology in your lead generation process? Despite its long-standing use, some may question its effectiveness in engaging today’s evolved buyers. However, when used intelligently, BANT can provide invaluable insights into your prospects’ needs and intentions, empowering you to make informed decisions. While some argue that […]
Email marketing is a powerful tool that has long been aiding businesses in connecting with their target audience and achieving their B2B lead generation goals. 50% of B2B marketers in the US consider email marketing the most effective channel in their multi-channel strategy. This statistic is further reinforced by the fact that 36% of B2B professionals have already […]
Email marketing never died, it’s alive and ticking. A piece of advice here – don’t kill it! Those who say that email marketing does not work anymore are either unaware of the changing trends or ill-equipped to leverage it to connect with prospective buyers. Times may change, but you as business owners need to understand […]
Sssh.. The secret is out! Spilling the beans on a successful lead generation process in 2024. According to DemandSage, 2024, for 85% of B2B companies, lead generation is a top priority. But the B2B lead generation landscape has its own set of challenges. Today, businesses are scrambling to acquire high-quality leads, dealing with unverified databases, […]
Introduction According to Business Wire, Account-based Marketing –Global Market Trajectory & Analytics, the global account-based marketing (ABM) market will reach $1.6 billion by 2027. The 2022 report by ABM Leadership Alliance surveyed more than 300 B2B professionals and revealed that 93% of participants said they have an active ABM program. So what’s ABM all about? Why this strategy has become popular […]
What is a B2B Content Marketing Strategy? B2B content marketing strategy refers to developing and syndicating content tailored to the B2B market. It involves producing and distributing content to build brand awareness, increase traffic, and, eventually, sales for B2B companies. There are various forms of B2B content marketing, such as blogs, articles, videos, infographics, newsletters, […]