Blogs
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Lead Generation through White Paper Syndication – 10 Successful ways to promote your White Paper
- May 22, 2018
- Posted by: Markable Solutions
- Category: Blogs
No CommentsWhite Papers are a dependable way of promoting quality technical content to decision makers, influencers and users. White Paper marketing can make a great impact on the amount of traffic you generate for your website and the amount of leads you capture.
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White Paper Syndication – Dos and Don’ts
- April 17, 2018
- Posted by: Markable Solutions
- Category: Blogs
White Paper, an educational resource is considered one of the most efficient B2B lead generation tools and can have a powerful influence on the ROI of your marketing strategy.
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Top 5 Marketing Trends in 2018
- March 26, 2018
- Posted by: Markable Solutions
- Category: Blogs
The first quarter of 2018 is over and marketers are getting anxious about their marketing strategies.
It’s time to take the lead over competitors.
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Social Media Marketing Challenges
- March 9, 2018
- Posted by: Markable Solutions
- Category: Blogs
Social media marketing is one of the most powerful ways for businesses to reach their target prospects. Everyone across diverse industries is trying to make it work in their own way. Companies are moving heaven and earth to leverage it optimally.
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What is Lead Generation?
- February 20, 2018
- Posted by: Markable Solutions
- Category: Blogs
Lead generation involves a series of marketing processes to develop interest and inquiry in your product and/or services. It is the process of identifying a person (complete stranger) who has shown interest, gently ‘warming’ them to convert into qualified prospects and ultimately into customers.
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Aligning Marketing with Sales
- August 2, 2017
- Posted by: Markable Solutions
- Category: Blogs
Marketing and sales pivot around a shared centric point: Customers.
Marketing teams generally focus on developing leads through brand awareness while sales teams focus on lead conversion into sales. In short, marketing brings leads and diverts it to sales for closure. -
Busting the Myths of B2B Lead Nurturing
- June 15, 2017
- Posted by: Markable Solutions
- Category: Blogs
Lead nurturing works and every company has a unique approach towards it. However, there are several myths associated with lead management and nurturing that you need to put behind you. Let’s take a look at six such B2B lead nurturing myths and expose them using statistical proofs.
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SEO (Search Engine Optimization) and Content Syndication
- June 8, 2017
- Posted by: Markable Solutions
- Category: Blogs
Content Syndication helps you acquire links as well as gain search engine visibility without having to write an entirely new article. It not only saves time, it also helps you establish strong enduring relationships with various websites.
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Content Syndication Multiplies Marketing Production
- March 14, 2017
- Posted by: Markable Solutions
- Category: Blogs
Content syndication multiplies marketing production by re-purposing or distributing an already-published piece of content on various other third party websites.
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Call Center Psychology – Theories to Improve Customer Service
- March 10, 2017
- Posted by: Markable Solutions
- Category: Blogs
Call Center work can be very difficult and keeping agents motivated and empowered is an uphill battle, but positive call center psychology can help build an environment that nurtures agents and benefits customers. Try these five theories to improve your call center psychology.