A White Paper is an informational document used by a company to highlight or promote the features of a product, service, or even a solution. It is also a marketing and sales document used to attract and persuade prospects to purchase a specific product or service. Most B2B marketers used White Papers as a marketing […]
Search Engine Marketing (SEM) is one of the most cost-efficient ways to reach your target audience and grow your company in a competitive marketplace. With tons of businesses out there all competing for the same goal, it’s never been more critical than now to have a strong online presence that search engines recognize, and, SEM […]
In this ever-growing digital world, people are now more preoccupied with technology. Customer expectations have also shifted and almost everyone has access to and frequently uses the Internet. For instance, when a person is interested in a business, he/she immediately looks for a website or social media profile where he/she can search for more information. […]
Small businesses need every edge they can get to achieve big business aspirations. That is why setting up a call center can be an important step for success. For some small businesses, call centers may be one of the last considerations, certainly not a good business decision, because all centers perform many vital functions. In […]
The ongoing COVID-19 pandemic with no end in sight spells problems for small and medium enterprises. As lockdowns and quarantines are in place, business owners are starting to feel the pressure of sustaining their operations. Should they simply stop operations for the time being? Are there any sustainable options available during the crisis? Of course, […]
The success of your marketing campaign greatly depends on good content. Your service, product, or concept may be groundbreaking, but only through appealing, engaging content will its potential be revealed. And there is nothing more efficient and cost-effective than outsourcing the best content writing services from a reliable B2B marketing provider. A recent study from Smart Insights reveals that […]
A B2B White Paper is a document used by marketing teams to generate interest in a specific trend, topic, or technology. By providing content that’s relevant, detailed, and that solves a problem, you become a trusted resource for potential buyers. According to Equinet Media, 75% of B2B buyers say they would share information about themselves […]
In today’s digital age, strategic marketing has gained popularity within the business-to-business community especially for those who are looking for definitive ways to maximize their positive differentiation over competitors. However, some confusion still exists with regards to what exactly strategic marketing is and the role it plays in the B2B industry. This blog will walk […]
As the almost-total disappearance of all channels related to live-conferences and events, as well as the increasing barrier on face-to-face business due to the coronavirus pandemic, many businesses are going to become more reliant on their digital marketing strategy. If you’re a B2B marketer in an industry that has been slow to adapt to digital […]
Lead generation and demand generation are both vastly essential to B2B Marketing strategies. For instance, companies can’t generate leads effectively if they aren’t also generating demands – and generating demand loses a great value if businesses can’t covert that demand into leads. While lead generation and demand generation share the same end-objectives, it doesn’t mean […]