Why Webinars Should Be a Part of Your Digital Marketing Strategy

Why Webinars Should Be a Part of Your Digital Marketing Strategy

In these socially distant times, businesses are looking for new ways to connect to customers and potential leads. Most digital marketing strategies are as relevant as ever, but one, in particular, has stood the test of time – conducting great webinars.

Why Webinars Should Be a Part of Your Digital Marketing Strategy

Webinars offer an impactful way for organizations and entrepreneurs to connect with their audiences on a much more personal level. The Global Web Index Digital Device Stats Survey of more than 32 countries in the Western Hemisphere has revealed that most adults between 18-60 own a laptop, desktop, tablet, and other devices which are gateways to communication with them for promotion of your products and services. So, if webinars aren’t already a component of your digital marketing strategy, you’re losing out on the amazing opportunity to educate, inform, and promote your business. And if that isn’t enough, here are three great reasons why webinars should be a part of your digital marketing tactics:

1. Builds Your Reputation

Did you know that webinars and the quality of its content can literally make or break your business? The impact of taking ownership for what you might have to express about your business and its products or services will greatly elevate your reputation as a positive influencer within your field of expertise. In fact, webinars also help marketers increase their customer base, as every successful webinar will attract more and more prospective clients. This will definitely lead to more conversions and a broader spectrum of customers. What’s more, webinars have a snowball effect and will eventually get you noticed.

2. Facilitates High-Quality Content

In terms of delivering webinar content, you’re going to have to go one step further than you would actually go when it comes to content creation because of the real-time nature of webinars. When you’re executing a webinar, you’re not just educating your customers and prospects about your business; you’ll also be faced with tons of questions and queries that are asked on the spot. A webinar simply puts you in the limelight, which means that you’re going to provide the most compelling and captivating content that you could possibly deliver. Above all, high-quality content will reflect positively on your business.

3. Boost Confidence

The inability to win customer confidence during the pandemic has been the biggest challenge faced by businesses. Sales teams express their frustration over gaining customer confidence without being face-to-face. To overcome this, a webinar provides customers a familiar face that they can associate with your business, imparting a specific sense of trust. The fact that a real live person is talking to you in real-time seems to have a psychological effect on the way you might consider them and their intentions. Webinars are also helpful to those who want to involve an audience whom they cannot physically meet, and is the closest substitute for meeting in person. A video-based webinar will offer visual cues and body language gestures as an emotional indication that every business, whether digital or physical, needs a personal touch to achieve business success.

Webinars are a practical digital marketing tool and can offer your business an opportunity to have personal interactions with current and potential customers without expensive, time-consuming, and logistically impossible travel.

Presenting high-quality, content-rich webinars takes time and effort. That is why many businesses consider outsourcing this task to a third-party webinar recruitment provider. At Markable Solutions, we routinely provide webinar recruitment services to our clients – effectively with great results. So what are you waiting for? Talk to us now!

Download Whitepaper
Recent Blogs
  • Unifying Marketing & Sales Teams: The best-ever alliance your business needs

    Marketing and Sales are two strong pillars of your business that work closely for revenue generation. In the past, marketers did not emphasize unifying them, and therefore, they worked in siloes. The teams worked in parallel to achieve the common goal of businesses: lead generation and acquiring new business. However, the irony is that both

    July 26, 2024
  • Is content syndication worth your time and investment?

    A significant number of companies invest in content syndication services. The Content Marketing Institute has revealed a compelling insight: 90% of content marketers rely on social media to distribute their content, and 79% maintain an active blog. If you haven’t considered content syndication, here are three reasons to let you understand the unique power it wields in your lead-generation process. Why

    July 24, 2024
  • 6 Golden Rules of a Successful Email Marketing Campaign

    Ask reputed B2B marketers about email marketing and they’ll say,” Oh yes, we love email marketing!’. A great tool for nurturing leads, they will way. According to Hubspot, 37% of brands are increasing their email marketing budget! The foundation of a long-term relationship starts with an introduction.  An effective email marketing campaign gradually changes the

    July 20, 2024
  • Crush your B2B Lead Generation Goals with Intent Data

    Intent Data is not just a tool; it’s your new ally in the world of B2B marketing that can lead you straight to your target audience. By tapping into user behavior, understanding their needs, and providing them with customized solutions, you can accelerate your B2B lead generation journey. This level of customization in your engagement

    July 8, 2024
  • Two Things about Telemarketing Services we bet you didn’t notice!

    Today, B2B lead gen partners adopt an overarching strategy that includes multi-touch campaigns to reach the right target audience and establish meaningful relationships with them. They adopt email marketing, content syndication, and telemarketing to reach prospective buyers. Email marketing is a great tool; it can produce high-quality leads for your business when used correctly. Similarly, content

    May 29, 2024

How can we help you?

We love questions and feedback – and we’re always happy to help! Please click below to contact us.