Markable Solutions

Markable Solutions is a Silicon Valley B2B marketing company offering end-to-end demand generation, funnel management & lead generation services to clients worldwide.

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21451 Continental Circle,
Saratoga, California (CA),
95070 – USA
 

 

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Blogs

The Importance of Building an Effective Prospect Database

Building an effective prospect database is a key component to grow your customer base and generate leads. While many business-to-business (B2B) companies have figured out that creating a central marketing data warehouse can help them handle existing customer relations, there is still a lot of work to be done when it comes to prospect database development. […]

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Blogs

How to Measure Customer Support Success?

Measuring customer support success is an important aspect to identify how well your business is operating, what are your customers’ perception about your services, and even to attain business growth. But how are you going to measure your customer support success Key Performance Indicators (KPIs) can help you deal with that. What Is a Key Performance Indicator […]

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Blogs

How to Optimize Customer Retention for B2B Enterprises

Having a hard time looking for effective customer retention strategies? While some business to business (B2B) Enterprises think that replacing lost customers with brand new customers is the ultimate key to overcome the dilemma of maintaining customer retention, keeping a customer is cheaper than getting a new one.  In fact, the best customer support companies […]

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Blogs

How to Choose the Best Call Center for your Business

With digital transformation, businesses are becoming customer-centric, making call centers – a key to business success. Call centers need to be business-focused, standardized, technologically advanced, and scalable. Providing superior call center services needs a combination of expertise, infrastructure and constant modernization, which may not be effectively addressed by in-house teams. This blog will help you understand the […]

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Blogs

Why Small Businesses Need Content Marketing?

Small businesses are becoming an integral part of the world economy. Customers are aggressively searching for businesses that can directly address their needs. And in this age of digitization and social media, it’s vital that your prospects have all the information they need to reach you. One of the most dynamic ways to increase your […]

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Blogs

5 Reasons Why Your Content Marketing Is Not Working

Is your content marketing strategy not working?Well, you are not alone. A lot of companies fail at content marketing — and they can’t even figure out why. Markable Solutions has summarized the top 5 reasons why content marketing won’t always work: Content is irrelevant, too technical or too slick Content marketing should be an integral […]

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Blogs

White Paper Syndication – Dos and Don’ts

White Paper, an educational resource is considered one of the most efficient B2B lead generation tools and can have a powerful influence on the ROI of your marketing strategy. Yet, many white papers fail to perform to expectations. They often turn into a list development exercise where contact information is gathered from prospects, but prospects retain […]