A B2B White Paper is a document used by marketing teams to generate interest in a specific trend, topic, or technology. By providing content that’s relevant, detailed, and that solves a problem, you become a trusted resource for potential buyers.
According to Equinet Media, 75% of B2B buyers say they would share information about themselves and their business in exchange for a white paper, making B2B white paper promotion one of the most effective tools for lead generation.
Moreover, most of the company’s sales team also depends on white papers when launching new products as these downloadable materials provide valuable collateral material when interacting with prospective clients and existing customers.
Five Great Ways to Promote Your B2B White Paper
Content dissemination is tough but one practical approach to getting the most of your content is to share it through as many of your company’s touchpoints. To help you establish the best white paper promotion, here are five great ways to promote your B2B white paper:
1. Landing pages
In online marketing, a landing page is a single web page, created specifically for marketing promotion, online advertising or email campaign. Creating a landing page for your B2B white paper can help you to capture a visitor’s personal information in exchange for your white paper. This process is an effective way to get leads who may be interested in your products or services. Just make sure that your landing page has an enticing design, convincing content, and simple fill-out transaction so your visitors will have a great look on your white paper.
2. Sending Emails to Your Targeted List
Sending emails to your prospective clients, existing customers, and colleagues is a great way to promote your B2B white paper. These are contacts who will find your white paper highly relevant since they are interested in your company. To execute an effective B2B white paper promotion, you can send an email for the purpose of establishing your white paper, or you can include it as part of your daily newsletter.
3. Utilizing Your Social Media Accounts
Your social media accounts such as Twitter, LinkedIn, Facebook can also be used to promote your B2B white paper. To ensure you’re promoting your white papers on a regular basis, you can figure out the best time to share it on your social media accounts. In this digital age, most people are at least using one social media platform to check the latest trends in the different industries, and with that, you have the opportunity to share your white papers with a potential client.
4. Writing Blogs About Your White Papers
Another great way to promote your white paper is to write a blog about it. In the blog post, you can provide a teaser on the white paper by presenting a selection of excerpts and key ideas from the white paper. Don’t indicate all the information on the blog. Keep it interesting and exciting for your visitors. At the end of the day, you don’t want to spoil your prospects and existing customers about the content of your B2B white paper.
5. Using Web Banners
Place a widget or ad on your website, on the sidebar or at the bottom of blog posts mentioning your white paper. This reaches visitors who might have arrived on your website for the first time through a search engine or on your social media accounts.
Producing valuable content for white papers, takes a lot of effort, time, research, and resources. Of course, you want the content to reach as many prospects as possible and not waste your time and effort. But if you work hard and take risks on creating great content for your white papers, you might end up generating more leads and achieving your business goals.
Markable Solutions takes pride in offering our most preferred and niche services – helping clients share their most valued B2B white papers through paid web syndication, online marketing, and tele-nurture activities.
