Five Great Ways to Promote Your B2B White Paper

Five Great Ways to Promote Your B2B White Paper

A B2B White Paper is a document used by marketing teams to generate interest in a specific trend, topic, or technology. By providing content that’s relevant, detailed, and that solves a problem, you become a trusted resource for potential buyers.

According to Equinet Media, 75% of B2B buyers say they would share information about themselves and their business in exchange for a white paper, making B2B white paper promotion one of the most effective tools for lead generation.

Moreover, most of the company’s sales team also depends on white papers when launching new products as these downloadable materials provide valuable collateral material when interacting with prospective clients and existing customers.

Five Great Ways to Promote Your B2B White Paper

Content dissemination is tough but one practical approach to getting the most of your content is to share it through as many of your company’s touchpoints. To help you establish the best white paper promotion, here are five great ways to promote your B2B white paper:

1. Landing pages

In online marketing, a landing page is a single web page, created specifically for marketing promotion, online advertising or email campaign. Creating a landing page for your B2B white paper can help you to capture a visitor’s personal information in exchange for your white paper. This process is an effective way to get leads who may be interested in your products or services. Just make sure that your landing page has an enticing design, convincing content, and simple fill-out transaction so your visitors will have a great look on your white paper.

2. Sending Emails to Your Targeted List

Sending emails to your prospective clients, existing customers, and colleagues is a great way to promote your B2B white paper. These are contacts who will find your white paper highly relevant since they are interested in your company. To execute an effective B2B white paper promotion, you can send an email for the purpose of establishing your white paper, or you can include it as part of your daily newsletter.

3. Utilizing Your Social Media Accounts

Your social media accounts such as Twitter, LinkedIn, Facebook can also be used to promote your B2B white paper. To ensure you’re promoting your white papers on a regular basis, you can figure out the best time to share it on your social media accounts. In this digital age, most people are at least using one social media platform to check the latest trends in the different industries, and with that, you have the opportunity to share your white papers with a potential client.

4. Writing Blogs About Your White Papers

Another great way to promote your white paper is to write a blog about it. In the blog post, you can provide a teaser on the white paper by presenting a selection of excerpts and key ideas from the white paper. Don’t indicate all the information on the blog. Keep it interesting and exciting for your visitors. At the end of the day, you don’t want to spoil your prospects and existing customers about the content of your B2B white paper.

5. Using Web Banners

Place a widget or ad on your website, on the sidebar or at the bottom of blog posts mentioning your white paper. This reaches visitors who might have arrived on your website for the first time through a search engine or on your social media accounts.

Producing valuable content for white papers, takes a lot of effort, time, research, and resources. Of course, you want the content to reach as many prospects as possible and not waste your time and effort. But if you work hard and take risks on creating great content for your white papers, you might end up generating more leads and achieving your business goals.

Markable Solutions takes pride in offering our most preferred and niche services – helping clients share their most valued B2B white papers through paid web syndication, online marketing, and tele-nurture activities.

Download Whitepaper
Recent Blogs
  • Five Ways to Generate More Sales Leads for Your Business

    Many successful companies depend on growing their customer base to generate profits in today’s competitive world. One practical way to accomplish this goal is to make sure that they receive a regular stream of sales leads. For B2B sales and marketing teams, one of their most important tasks is to be able to generate high-quality

    November 1, 2022
  • How Back Office Support Services Can Help Your Business Transform

    Outsourcing back-office support services have become a reliable and trustworthy support for various industries across the globe. Every industry needs strong backup support to achieve better management and smooth functionalities with complete control over the process. It also helps in cutting down the undue mental pressure on clerical staff. However, many companies overlook the need

    August 26, 2022
  • Everything You Need to Know About B2B SaaS Lead Generation

    Leads are the fuel of growth for any business-to-business company. It’s a pretty handy analogy because like cars, no matter how expensive it is, without fuel it’s going anywhere. Once topped up, the most efficient B2B companies will go further on less, and the ones with the best engines will get to their destinations faster.

    August 12, 2022
  • What Services Do You Want to Outsource to a B2B Marketing Agency?

    In the B2B world, the advantage of outsourcing specific responsibilities and tasks are not an optimization tactic – they are a necessity. Outsourcing is the perfect way to help your business as it progresses through its various growth stages. In fact, may companies outsource some of the work they do. In order to achieve a

    July 26, 2022
  • How to Use Hyper-Personalization in B2B Lead Generation

    With a myriad of B2B lead generation services, strategies, and tactics available on the internet, many B2B marketers are having a hard time finding the right solution for their lead generation problems. According to a recent study conducted by Authority Website Income, 53% of B2B marketers spend over half of their entire marketing budget on

    July 19, 2022

How can we help you?

We love questions and feedback – and we’re always happy to help! Please click below to contact us.