What is B2B Lead Generation? B2B lead generation is the selling of goods and services by one business to another. B2B marketing involves targeting potential customer companies, nurturing them, and guiding them with engagement via content marketing, email marketing, calls, webinars, social media, and other platforms. The process collectively boosts the customer engagement rate and […]
Do you know that back-office support service is incredibly common? Business Process Outsourcing (BPO) and Information Technology Outsourcing (ITO) are the most common outsourced services globally. According to Statista, 2023, the BPO outsourcing market is expected to generate US $ 0.35 trillion in revenue! Even small companies are relying on managed services. Clutch has revealed that the average […]
Events have become a popular method to attract prospects and customers. Splash That has revealed that event planning makes for 21% of corporate marketing budgets! It is an effective strategy for lead acquisition and creating brand awareness. Events provide a direct experience to the attendees and give a better understanding of the business, its products, mission, and […]
Content plays a huge role in reaching the target audience and building a solid relationship with them. Content syndication helps a business connect with a broader audience and utilize the popularity of other websites to promote their content and eventually, their business. Today businesses need to fuel their digital marketing strategies with syndicated content and use it […]
Customer Success: The Popular Customer Engagement Strategy Forbes has revealed that 96% of customers say that customer service is an important factor in deciding their loyalty toward a brand! Customer success services have gradually become a priority for businesses. Though employees were trained on it earlier, it was never a mainstream business function. But the tables […]
Marketing automation services refers to adopting different tools and technologies that streamline marketing efforts, increase efficiency, and track the results with advanced reporting capabilities. Marketing automation tools are designed to automate marketing strategies such as email marketing, paid campaigns, social media campaigns, and content marketing. It makes the process more efficient, eliminates human intervention, […]
What is appointment setting? Appointment Setting is integral to the business development process for every company. It connects the business with its clients by scheduling meetings between the sales personnel and prospects to convert them into customers. Appointment setting lead generation involves creating a prospect list and verified databases, starting a dialog with prospects, nurturing the relationship and […]
What is Lead Nurturing? Lead Nurturing is a step-by-step process that builds and strengthens relationships by engaging content with prospects and eventually persuading them to buy from the business. The business provides the prospects with appropriate information based on the stage in their customer journey and attracts them to associate with the brand. The engagement helps […]
White Paper Syndication is an inseparable part of a B2B Lead Generation Strategy. It refers to publishing or distributing White Papers on different platforms, including third-party websites. The idea behind White Paper syndication is to reach out to a broader audience via mediums that have a greater reach. Businesses can maximize their reach by syndicating […]
Customer support services refer to the assistance businesses provide their customers and prospects during the different stages of the customer journey. The services enable enterprises to address customers’ issues promptly and deliver an enhanced customer experience. Customers and prospective buyers have different questions. They might need information about a product or want to know about […]