Difficulty in generating a high volume of leads, sales team not delivering quality leads, and don’t have a lead generation strategy – these are just some of the major lead generation problems that most companies faced in today’s competitive world. Problems are common in B2B lead generation. They can be easily fixed. The challenge is […]
In today’s competitive world, generating leads is becoming more challenging than ever. Many companies are having a hard time formulating the right lead gen strategy to attract potential customers and generate sales. From SMEs and startups to large companies and institutions, finding an effective solution to overcome their lead generation problems is important. A recent […]
Artificial Intelligence is already transforming the digital marketing industry in the post-pandemic world. In fact, AI technologies can help businesses optimize and speed up their various marketing tasks, improve customer experiences and drive conversions. However, B2B marketing support companies are still scaling their use of AI technologies to align with their sales and marketing strategies. […]
While back-office support is composed of a variety of behind-the-scenes roles that do not directly interact with the customer or a prospect, data has proven that the back office is responsible for 60% of the customer experience. Therefore, businesses that have a significant gap between their front and back offices could be at risk of […]
When you’re looking for an efficient B2B marketing support agency, you don’t want to settle for just anyone. Choosing your marketing agency plays an important role in today’s changing world. You’ll want a firm that comprehends your business model and can clearly classify the right target audience for your brand. You’ll also want a B2B marketing agency […]
Social media plays an imperative role in our daily lives. It connects us to the world. In the B2B world, consumer adoption of mobile technology has opened the doors for companies to reach buyers wherever and whenever they’re connected. In fact, an optimized B2B social media strategy is a straightforward approach to showcase messaging and […]
Search Engine Optimization (SEO) for IT and technology companies can be tough. Why? A significant portion of these companies’ target audiences doesn’t consume or search for content as many others do. Most of these audiences consist of professionals who seek technical content. Therefore, crafting search-engine-optimized content for the IT and tech audience involves discussing highly […]
Most businesses are relying on high-quality data to make critical decisions for their organization. If the data is inaccurate and incomplete, they might create ineffective business strategies, lose potential leads, and eventually gain lower profits in the future. To ensure that data is accurate and complete, businesses rely on database validation to boost their data […]
According to a study done by the Altera Group, 97% of marketers believed that they had a higher ROI from account-based marketing than other marketing campaigns. In a recent study from AI Multiple, it’s been estimated that 96% of organizations and companies consider ABM campaigns as the key driver to increase revenue in B2B sales. These studies really show […]
It’s no secret that companies must have a steady pipeline of new sales leads to survive and prosper in these challenging times. For instance, B2B businesses need customized lead generation strategies to reach their target audiences at various points of their customer journey and eventually nurture them into becoming highly qualified leads. We all know […]