Data integrity becomes increasingly essential as more B2B companies use data-driven techniques to generate revenue and improve operational efficiencies. The inability to trust the data gathered from various sources can sabotage a company’s efforts to fulfill critical business objectives. In fact, incorrect, duplicate, or outdated data will never support optimum marketing decisions. According to a study report by DemandGen, 30% of a prospect database gets outdated in every 3 months, so by the end of the year, companies are left with an outdated database for their sales and marketing campaigns. Another report by DemandGen also stated that a dirty database can impact all areas of an enterprise including almost 80% of lead gen efforts and 66% of marketing efforts. That’s why many companies are looking for effective ways to boost their database validation.
Outsourcing Database Validation Services
Outsourcing database validation services can help B2B companies maintain an efficient database that they can use to promote their services through various digital marketing strategies such as email campaigns, social media ads, and many more. For instance, Markable Solutions helps you validate your existing database by conducting phone verification, ensuring uniform data format, and replacing incorrect or missing contact details to make sure your database is up-to-date. We help companies overcome database validation problems such as incomplete and redundant records in the database, incompetence to manage the prospect databases regularly, and purchased email lists which are largely poor quality.
Advantages of Outsourcing Database Validation Services
Outsourced database validation services afford B2B companies more opportunities to streamline their sales and marketing operations. In fact, many companies are now investing their resources to look for the right partner to help them with their database validation. The following are the advantages of outsourcing database validation services:
Enhance the Accuracy of Sales and Marketing Data
Inaccurate marketing and sales data can lead to wasted efforts and wrong assumptions. Validating your database by skilled data professionals helps companies focus on the data which will give better results and utilize resources to pursue quality leads. For instance, a database validation company in the US provides the right tools and techniques to help sales and marketing teams improve their prospect database.
Achieve Flexibility and Scalability
Outsourcing database validation services can give companies the scalability and flexibility to keep pace with market dynamics and seasonal fluctuations. The vast pool of multi-skilled resources from their outsourced partners can give them access to burst capacity to incrementally add or reduce professionals working on their database. Outsourcing contracts can also facilitate change in requirements or termination of contracts to ensure flexibility.
Improve Business Revenue
Sales and marketing teams across any organization are considered the breadwinners. Their effectiveness is the key driver that either can increase or decrease their revenues, hence profits. The accuracy of data used for sales and marketing enhances the ratio of right-party contact; ultimately resulting in increased sales and revenues. Database validation provides a cleaner and more accurate database to your in-house teams and empowers them to focus on marketing strategies that bring in customers and drive revenues.
Offer a Cost-effective Solution
Without a doubt, outsourcing database validation services can save companies a whole lot of resources. The database validation market itself is chock full of B2B enterprises that are willing to offer solutions that are sure to help companies with their database challenges. Outsourcing can also save you a lot of money that would otherwise go to installing an organic arm for validating your database. By outsourcing in a reliable agency, you wouldn’t have to think about investing in new equipment and hiring new employees.
Outsourcing database validation services can provide a lot of benefits. It will ensure companies maintain a clean database which is used to drive better revenue results. It will also lead companies to perform better customer segmentation, target their prospect more efficiently, and strengthen their bottom line. Just make sure to choose the right database validation company in the USA that can help guide you along the way.
Do you want to outsource database validation services? Now is the perfect time. Markable Solutions’ database scrubbing, cleansing, and validation services rates are highly competitive. We can help you save precious time for your inside sales team. A validated prospect and customer database can increase the chances of getting quality leads, resulting in shortened sales cycles. So, are you excited to talk to us now? Come on, we’d love to help you overcome your database challenges now.