Get ready for smarter B2B marketing in 2025, driven by Intent-data
Are you ready to rock 2025 with a B2B lead generation strategy poised for success? If yes, you must include intent data as a critical component of your marketing efforts. Intent data can turn your lead generation strategy on its head and ensure you get highly qualified B2B leads. Companies must integrate intent data to meet the evolving demands of buyers, and one of them is personalization in engagement. Moreover, it guides businesses in navigating the long B2B buying process involving multiple stakeholders. If businesses knew what the buyers wanted, they would easily align all their B2B marketing and sales efforts to increase their conversion rate.
What is Intent Data?
Intent data reflects the intention of buyers by understanding their online behavior and gauging their buying intention. Intent-based B2B marketing is centered around intent data that guides the business in delivering personalized messages by understanding their online behavior and requirements. An experienced lead generation agency leverages intent data to support its experts in generating high-quality leads in the B2B marketing funnel.
Components of Intent-based signals
- Content Consumption: You can gauge the users’ intention by understanding the content that attracts their attention. They may download a whitepaper, case studies, or research papers, comment on blogs, or participate in webinars. These actions or online behavior signify the leads’ interest, helping businesses anticipate the products and services they might be interested in. For instance, if a user downloads a whitepaper on B2B lead generation or visits a web page dedicated to email marketing or ICP Identification, such actions exhibit their interest in lead generation for their business and the strategies they would prefer to adopt.
- Search behavior: Intent data lets you identify the products and services the prospective buyers are interested in by monitoring the keywords and phrases they use in search engines. Their research indicates the products and services they will soon be buying. Intent data offers a blueprint of the engagement and sales strategy a business can adopt to get maximum conversions.
- Social media interactions: On social media, intent signs are reflected by users’ engagement on the social media platforms. It can be liking, sharing, and commenting on posts, participating in surveys, etc. Intent data can pinpoint the target audience’s needs and help companies engage them with value-driven and relevant content. It will gradually bring them from the awareness to the buying stage and increase conversions.
How does intent data help with B2B lead generation?
- Identifying ICPs: To get started with intent data, leverage it to understand who your ideal customer profiles are- their characteristics, such as their industry, location, title, revenue, etc., and then build your entire B2B marketing strategy around them. It will give you a heads-up on targeting the right audience for your business and ensure you generate high-quality B2B leads. Buyer intent signals will open up a world of possibilities as you can identify and engage prospects with content, they’ll find relatable. Companies can tailor their engagement strategy as it will help them perfectly align with what prospects are looking for.
- Audience segmentation: In the current digital world, prospects are more aware and have acquired knowledge through exposure to local and global trends. Businesses must be ahead of the curve and find their precise requirements to gain a high ROI from their marketing efforts. It helps to personalize the communication that recipients will find familiar. It should talk about the solutions they need to the problem they are trying to solve. Intent data gauges the intention of the prospects and gives businesses a competitive edge by identifying high-intent and low-intent leads and prioritizing them accordingly. Also, companies can discover prospects at different stages in the B2B marketing funnel. So, they can customize their communication to engage Top-of-the-funnel (ToFu), Mid-of-the-funnel (MoFu), and Bottom-of-the-funnel (BoFu) leads and eventually convert them into customers.
- Making ABM successful: Account-based marketing (ABM)has become an inherent part of the lead generation strategy, allowing businesses to refine their methods and generate high-quality leads across the sales funnel. They can target high-value accounts by identifying their intentions and customizing the entire ABM strategy to meet their requirements. They can effortlessly identify high-intent leads of particular accounts and learn about their requirements. They can personalize the outreach messages with actionable insights into the buyers’ online behavior and customize the engagement strategy based on it.
- Making waterfall content syndication more effective: Intent data can power up your waterfall content syndication process by letting you deliver the right message at the right time to your target audience. Intent data guides marketing and sales teams in making a lead-generation program successful. The marketing team can customize content and personalize the communication based on the intent signals received. Personalized messages will resonate highly with the recipients, and they will be open to a discussion with the sales teams.
Final Thoughts
Businesses must leverage intent-based B2B marketing to meet the buyers’ evolved demands and generate high-quality leads. Companies can engage these users with content relevant to the services they are interested in and expect a positive response from their marketing efforts. They can use data to enable sales teams to engage prospects effectively and close more deals. If you want to explore how intent data can transform your lead generation process and access high-quality data, ensure that you choose a top lead generation agency.
Integrate intent-based B2B marketing in 2025
Markable Solutions is a renowned lead generation agency in the U.S. We love technology and integrate it to gain a high ROI from lead generation efforts. Whether it’s ICP Identification, email marketing services, telemarketing services, or waterfall content syndication, we rely heavily on intent data to generate high-quality B2B leads. For more details, you can book a free consultation to understand further how we leverage intent data to make our lead-generation campaigns successful.
